A regional publisher has confirmed its pro-European Union newspaper will have its initial four-week run extended.
Archant says The New European, launched in the wake of last month’s vote to leave the EU, has exceeded sales targets and will continue to be published on a rolling basis.
The newspaper’s retail distribution is focused on London, Liverpool, Manchester, the south of England, Scotland and Wales and other strongly Remain voting areas.
Developed entirely internally, The New European went from concept to newsagents’ shelves in just nine days.
It is thought to be the fastest newspaper launch in UK history.
Matt Kelly, Archant chief content officer and the paper’s launch editor, said: “We’re thrilled at the reaction and support we’ve seen for this most unorthodox newspaper launch. We will continue to publish into the zeitgeist until that moment passes.”
Will Hattam, Archant chief marketing officer, said: “Pop-up publishing is something that only Archant could have delivered.
“We have the scale to produce a quality print product for a national audience, but also the agility to turn things around fast and cost-effectively enough to profitably service a community that’s popped into existence overnight.
“We’ll only produce the paper for as long as our readers still want it.”