A weekly newspaper set up to appeal to voters who backed staying in the European Union may have its initial four-week run extended.
Regional publisher Archant launched The New European to cater for the 48.1pc of Remain voters in the wake of last month’s Brexit vote.
Initially slated to last just four issues, Archant bosses have now hinted that the paper’s run could be extended after revealing it has made a profit “from the get go.”
Its distribution is also set to be extended beyond its original heartland of Remain-voting areas in London and the South East, to include key locations in Scotland and Wales.
Archant chief executive Jeff Henry told the Guardian that sales of the launch edition two weeks ago had exceeded expectations.
“Sales are better than we had anticipated and it provides us with some confidence that we were right to put out a publishing vehicle based on a zeitgeist,” he said.
“Some have said print is dead. No it’s most certainly not. It has made money from the get-go. It is a profitable endeavour.”
Jeff said a decision was yet to be taken over whether the title would survive beyond the original four issues.
“It may only have a shelf life of four editions, it might not,” he said. “We will decide what to do probably between the third and fourth editions.”