A regional publisher’s pro-European newspaper is to auction advertising space in its forthcoming issues after reaching its sixth weekly edition.
Initially slated to last for four issues, it has already announced it will continue on a rolling basis with issue 6 hitting the streets this morning.
The auctions, which began yesterday and closes on Tuesday, will see participants bid for ad space in next Friday’s edition and for a “full takeover” of the 26 August edition.
The news comes after the company revealed the newspaper was now being distributed abroad in cities including Brussels, Paris, Strasbourg and Berlin, as well as Northern Ireland.
Craig Nayman, chief commercial officer at Archant, said: “We are incredibly proud of the impact The New European has had and we are reflecting its innovation in our commercial offering.
“Pop up publishing provides different opportunities for the media buying community to embrace a new business model.
“We look forward to working with partners who would like to explore this type of commercial partnership, whilst engaging with the valuable audience The New European offers.”