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Readers’ election manifestos published in 24 regional newspapers

Trinity Mirror has published ‘election manifestos’ for 24 of its titles after more than 18,000 readers responded to an online survey.

The newspapers have published the manifestos following an online survey quizzing voters on what they want for their area from the next government.

Readers were asked about issues including crime, the NHS, immigration and transport as part of the ‘My Manifesto’ poll.

The results were then translated by the company’s data unit into manifestos, which have been published in print and online.

The front page of today's Wirral edition of the Liverpoool Echo

The front page of today’s Wirral edition of the Liverpoool Echo

Newspapers involved include the Manchester Evening News, Liverpool Echo, Newcastle Chronicle and Birmingham Mail.

Other projects planned as part of Trinity Mirror’s General Election coverage include digital hustings, interactive maps and Google hangout interviews with candidates.

The manifestos echo a similar project undertaken by The Yorkshire Post, which published its Manifesto for Yorkshire in a 16-page supplement earlier this month.

Neil Benson, editorial director of Trinity Mirror Regionals, said: “The way our audiences consume news has changed dramatically since 2010.

“This year we can talk to our readers – via print, social and digital – and crucially listen to them like never before.

“Interestingly, local issues tended to place quite highly on most manifestos, making the role regional media plays in this election even more vital.

“We aim to be the conduit for readers and local politics, channelling their views. The My Manifesto project is our first to embody this aim, and we’re proud of the fantastic collaboration across the business.”

A breakdown of the survey's results in the Liverpool Echo

A breakdown of the survey’s results in the Liverpool Echo


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  • March 31, 2015 at 1:57 pm

    A public declaration of policy especially one issued before an election by a political party or candidate.

    Publicity stunt:
    An event staged to get public attention for marketing or sales purposes.

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  • March 31, 2015 at 4:58 pm

    Update … just seen today’s Gazette, Middlesbrough. More zzzzzzzzzzzzzzzzzzzzzzzzz

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  • March 31, 2015 at 11:05 pm

    Mary Berry has a recipe for improving something called a parmo. That’s news, isn’t it?

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