The most popular pizza toppings found across a regional publisher’s portfolio have been revealed in a project by the company’s central data unit.
Trinity Mirror’s data unit, based in Manchester, compiled the lists determining which types of pizza are most widely available in each area of the country.
The unit used data from the online service Just Eat, which allows users to browse menus and order takeaways through its website, to collection the information.
Localised information was then shared with all of Trinity Mirror’s regional titles.
Several dailies including the Coventry Telegraph and Liverpool Echo, pictured above, have so far run stories using the data.
In Coventry, Hawaiian pizza was the most widely available with 282 outlets offering the ham and pineapple combinations.
Meanwhile, the Echo reported seafood pizzas topped the charts, with 138 takeaways serving it on Merseyside.
The unit was founded in 2013 and has previously worked on projects including an annual guide to schools across its papers’ patches, and localised ‘reader manifestos’ ahead of MAy’s General Election.
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Isn’t it about time we asked readers to vote for their favourite chip shop again? It’s been a couple of months! Maybe we could use the data to find out which local towns prefer peas, beans or curry sauce? The possibilities are endless!!!
I’m all for using data to find stories but school guides, election info and pizza toppings shows a real lack of imagination around its potential.
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Who said journalism was dead?
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Fascinating! I can’t believe they’re bragging about crap like this.
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The Echo follows the lead set by the Teesside Gazette’s parmo-journalism some time ago. Well done. Which TM publication has best kebab lined up?
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Nice one, Trinity Mirror.
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Top that?
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What do young journos make of this crap?
Well boys and girls, it is the future.
Good luck in your career as click-baiters and I hope it is rewarding and stimulating.
But do try to write a little news now and then.
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And that ladies and gentlemen, sums up how far the quality of regional press reported had fallen in this country.
Does the Archant investigations unit know about this sensational piece of investigative journalism? They’d love to have a scoop such as this one I’m sure.
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Reading HtFP today is an extremely depressing business.
If the local press isn’t actually dead yet, it would be a kindness to put it out of its misery.
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Can’t comment on how much actual value there is in this article but surely Pizza Margherita (cheese/tomato) would be the most widely available? Plus I’m pretty sure that Just Eat doesn’t list a number of national outlets such as Domino Pizza.
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There are no words. After reading this article (and checking the calendar to make sure it wasn’t April 1) I had to run off to the toilet and do a big sick.
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Definitely one for their portfolios……….not. How far has the regional press fallen that this garbage passes for news
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Sorry, just remind me,what actual use this is to anyone?
If anyone thought that quality reportage, real investigative journalism,covering the issues that matter to communities and quality people remain within the regional press read this and think again as this must surely be a sign that the end of the U.K. regional press as we know it is close.
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Here’s the thing to remember… I’m sure this wasn’t the ONLY thing the two papers covered that day.
There’s room for dark and light. Always has been, always will be.
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This content is helping the serious journo content surface apparently: https://davidhiggerson.wordpress.com/2015/09/19/when-you-look-at-the-dictionary-definition-of-clickbait-critics-of-popular-content-suddenly-become-journalistic-snobs/
To evaluate such opinions, google what time the X Factor is on and see if your local paper surfaces for that… as I get the choice of the Western Morning News or Derby Telegraph.
Ho hum.
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Coventry….
There’s light and shade, and quality and rubbish, this is pointless but it’s good to know that it wasn’t “the only thing covered that day ” then phew that’s a relief
Dress it up however you like this is simply click bait
Things must be more desperate there than many of us thought if this is typical of the quality and content of work coming out there these days.
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‘Here’s the thing to remember… I’m sure this wasn’t the ONLY thing the two papers covered that day.
‘There’s room for dark and light. Always has been, always will be.’
Exactly. It’s a bit of fun. It balances the site. If you don’t want to read it, don’t read it.
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Real schools guide http://www.trinitymirror.com/pressrelease/trinity-mirror-s-data-unit-publishes-third-real-schools-guide-/2199
WWI dead search tool http://www.holdthefrontpage.co.uk/2014/news/publishers-ww1-search-tool-used-more-than-400000-times/
Hygiene ratings http://www.chroniclelive.co.uk/whats-on/food-drink-news/food-hygiene-ratings-north-east-8902707
Wales drug deaths
http://www.walesonline.co.uk/news/health/drug-related-deaths-wales-fall-998486
The data unit does nothing of value, ever. It’s also never been recognised for its contribution to quality journalism
http://www.theregionalpressawards.org.uk/page-view.php?pagename=Press-Awards
Try a bit of research, chaps, before jumping up a conclusion, eh?
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If it’s ‘just a bit of fun’ couldn’t a work ex have done it, or a feature writer with some down time, rather than the tactical data science unit or whatever they’re called?
Can honestly say I never churned out anything like this, maybe as a nib at 4.50pm at best.
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