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Newspapers to create their own manifestos in election run-up

A group of regional newspapers are asking readers to help create bespoke ‘manifestos’ for their patch ahead of May’s general election.

Readers of 24 Trinity Mirror titles are being asked to take part in online surveys asking for their views on a series of key election issues including crime, the NHS, immigration and transport.

The publisher’s data unit will then translate the results into manifestos to be published in print and online.

Titles involved include the Liverpool Echo, Manchester Evening News. Newcastle Chronicle, Walesonline, Coventry Telegraph, Birmingham Post and Birmingham Mail, Chester Chronicle, Gazette Live, Get Bucks, Get Hampshire, Get Reading, Get Surrey, Hinckley Times, Huddersfield Examiner, Loughborough Echo, Macclesfield Express, Daily Post Wales, Southport Visiter, Get West London and Belfast Live.

David Higgerson, digital publishing director at Trinity Mirror Regionals said: “We’ve got a rich history of campaigning for our towns and cities and it’s a job we do proudly.

“We want to really understand our readers’ concerns and priorities and make sure their voices are heard.

“We reach more people than ever through our websites and social networks. This has given new power to our trusted regional brands.”

As reported on HTFP in January, The Yorkshire Post has already launched its own ‘Yorkshire Manifesto’ based on suggestions sent in by readers.


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  • March 10, 2015 at 10:04 am

    Pity it is online. Older people are interested in politics. They do not spend all day glued to a screen as they have better things to do. Will be interesting to see responses, including the politically rigged ones!

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  • March 10, 2015 at 3:31 pm

    I quite like polls and digi-gimmicks, they are becoming popular on many titles websites. Trouble is, when TM publish the results, they are not likely to publish the capture details, i.e how many people took the poll/test/quiz. (I have made this conclusion based on 3 examples). Are TM a bit embarrassed by how few people click and use them?

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