Journalists at a publisher’s regional titles are aiming to provide their most comprehensive election coverage to date.
Trinity Mirror’s coverage of the election will include live blogs, totalisers and interactive maps in most of its regional centres.
The company will also be running a real-time results service across all its regional websites from local council election counts on Friday afternoon.
Most of its sites, including the Manchester Evening News, Birmingham Mail, Liverpool Echo and WalesOnline, will also have a live rolling blog from Thursday night and into Friday, featuring latest gossip, trends and results.
Social media editors will be part of the teams working through the night to ensure titles are listening to and responding to their audience.
Coverage by the titles has been optimised for mobile phones because many readers are expected to be ‘second-screening’ with televisions.
Neil Benson, editorial director for Trinity Mirror regionals, said: “The majority of readers placed local issues at the top of their voting agenda in our manifesto project, so it’s clear there’s real appetite for in-depth local election coverage.
“We know from the last election that people often struggle to find detail about their local election counts, and that’s where we’ll be on hand with real-time, in-depth shareable content.
“Our reporters are really looking forward to providing unique insight from local counts, and engaging with readers in two-way conversations.”
Trinity Mirror’s pre-election coverage has included a number of group-wide projects, including the publishing of manifestos based on the views of more than 18,000 readers.
Its online tool, FindMySeat, has also provided statistics and commentary for every constituency in the country.