A regional publisher has unveiled two further expansions into rival territory after achieving a record month online.
Reach plc is set to launch new brands in Chesterfield and Mansfield, following on from a number of similar launches which have been announced in recent months.
Reach last week announced it was launching dedicated websites under its ‘Live’ branding for Exeter, Torbay and Truro, while other areas earmarked for planned expansion in the near future include County Durham, Bolton, Bury, Newport, Hertfordshire and Yorkshire.
It has also invested in expansions of its new sites in Lancashire, Edinburgh and Glasgow.
The announcement comes after the company revealed its regional titles experienced a record month online during January, recording more than 600 million page views for the first time.
Reach says this represents a 43pc year-on-year increase over January 2019.
The Manchester Evening News broke through the 100m page view mark for desktop and mobile traffic, while the Football Project – Reach’s combined network of football teams around the UK – topped 200m page views and Wales Online 50m page views for the first time.
David Higgerson, Reach plc’s chief audience officer, said: “We approach local journalism as a conversation with readers. We listen to readers when deciding what to write about, and build relationships so that we can say to readers ‘we think this is also important.’
“Our audience growth means we are reaching more people in our local towns and cities, on a daily basis, than at any point since the 1970s. That’s a huge success story that every one of our digital journalists should be proud of.”
According to Reach’s internal data, its top 10 sites for overall page views during January are as follows:
MEN – 109m page views
Liverpool Echo – 87m
Wales Online – 50m
BirminghamLive – 45m
Football.London – 37m
Chronicle Live – 44m
Bristol Live – 20m
Hull Live – 19m
Nottinghamshire Live – 18m
Derbyshire Live 17m