Trinity Mirror’s regional daily websites claimed the top three places for year-on-year growth in the latest ABC Figures.
The North Wales Daily Post, Liverpool Echo and Wales Online posted the largest increase in daily average unique browsers in the second half of 2015, compared with the same period the previous year.
The Daily Post averaged 77,177 unique browsers, representing an 82.3pc rise, while the Echo showed a 59.6pc increase with 422,360.
The Lancashire Evening Post’s website was the highest-placed Johnston Press companion site, with 34,146 daily average unique browsers representing a 44.2pc year-on-year increase.
Archant’s Norwich Evening News and Newsquest-owned Glasgow daily the Evening Times earned themselves fifth and sixth positions in the table, with increase of 42.9pc for the former and 41.4pc for the latter.
However, the Evening Times’s sister daily The Herald, Glasgow, whose website features a metered paywall, saw a 17.2pc decline in daily average unique browsers.
The Herald was one of only two regional daily websites to experience year-on-year decline, with The Scotsman seeing a 48pc fall.
However, owner Johnston Press says the decline is down to its figures previously being reported together with those of the Edinburgh Evening News. The two title’s figures are now submitted separately.
Overall, Trinity Mirror’s regional network recorded the highest number of daily unique browsers with 1,966,267 – a 40.1pc rise.
Local World sites experienced a 19.7pc increase, with Newsquest at 16.7pc an Johnston Press at 9.5pc also experiencing rises.
The Bristol Post was the best performing Local World website, with a 97,261 average representing a 37.7pc increase.
The full list of audience figures for regional publisher online networks is as follows:
|Publisher Network||Daily average unique browsers||Y-on-Y percentage change|
|Trinity Mirror Regionals||1,966,267||40.1|
|Kent Online (KM Group)||116,691||33.4|
|Midland News Association||169,993||21.1|
|Newsquest Media Group||1,282,822||16.7|
The full list of audience figures for individual newspaper online platforms is as follows:
|Website||Daily average unique browsers||Y-on-Y percentage change|
|North Wales Daily Post||77,177||82.3|
|Lancashire Evening Post||34,146||44.2|
|Norwich Evening News||15,559||42.9|
|Glasgow Evening Times||50,622||41.4|
|Eastern Daily Press||61,315||40.7|
|Bradford Telegraph & Argus||69,307||37.2|
|Huddersfield Daily Examiner||52,772||35.9|
|Manchester Evening News||558,095||34.5|
|The Star, Sheffield||68,557||33.1|
|News Shopper, South London||36,897||26.5|
|Hull Daily Mail||91,942||24|
|Express and Star, Wolverhampton||124,818||21.3|
|Gloucester Citizen/Gloucestershire Echo||33,298||19.1|
|South Wales Evening Post||57,703||17.9|
|East Anglian Daily Times||21,518||17.9|
|Yorkshire Evening Post||75,860||17.5|
|The Northern Echo||58,663||17|
|The Press, York||46,199||16.5|
|The Argus, Brighton||53,387||14.2|
|Southern Daily Echo||72,737||13.5|
|The Gazette, Blackpool||34,649||11.2|
|The News, Portsmouth||43,197||6.5|
|The Bolton News||51,252||4.5|
|The Herald, Glasgow||79,835||-17.2|
|Edinburgh Evening News||54,689||N/A|
|Northampton Chronicle & Echo||31,474||N/A|
|Wigan Evening Post||21,748||N/A|
|Belfast News Letter||12,178||N/A|
|The Comet, Stevenage||10,266||N/A|
|Brent and Kilburn Times||8,117||N/A|
|Great Yarmouth Mercury||6,940||N/A|
|Welwyn Hatfield Times||6,776||N/A|
|Barking & Dagenham Post||6,565||N/A|
|The Herts Advertiser||5,707||N/A|
|Ham and High Express||5,486||N/A|
|Kent on Sunday||3,274||N/A|
|Docklands & East London Advertiser||2,339||N/A|
|North Norfolk News||2,099||N/A|