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Regional publishers hail online growth in latest ABC figures

ABClogo-e1424873874120Regional publishers have hailed continued audience growth on their web  platforms and social media channels following the latest ABC multi-platform reports.

Newsquest and the KM Group both issued statements welcoming yesterday’s figures, which showed big increases in web browsers during the second half of last year, compared with the same period in 2014.

Newsquest’s site overall saw a 16.7pc year-on-year increase in daily average unique browsers, while the KM Group’s audience grew by more than a third.

The Kent-based company also revealed it is set to launch a new site,, next week – described as an “indispensable guide” to family life in Kent, including ideas of days out, childcare advice and blogs.

KM Group editorial director Ian Carter said: “It’s great to see our audience increase once again. We’re immensely grateful to everyone who reads, submits and shares stories.”

Mark Smith, Newsquest’s digital director, added: “We’re delighted that increasing numbers of local people are consuming our content across smartphone, tablet and PC.

“As a result more and more local businesses are advertising online with Newsquest because they know that we have a genuinely local audience who they can target with our sophisticated data driven advertising packages.

“February is also shaping up to be a record month and with more development on our websites due for delivery over the next few months we’re confident we’ll attract even more users and importantly deepen their engagement.”

The CN Group has also welcomed its titles’ figures for web, Facebook and Twitter, which have been audited by ABC for the first time.

Miller Hogg, CN Group chief executive, said: “We are delighted that the number of people viewing our content continues to grow year-on-year providing an increasing audience for our advertisers.

“Working with ABC and their multi-platform report ensures we can guarantee these numbers across the online, digital and social worlds with absolute clarity to our local and national clients.”

The full list of audience figures for the CN Group’s web, Facebook and Twitter platforms, which were not published as part of ABC’s industry-wide reports yesterday, are as follows:

Website Daily average UB Facebook ‘likes’ Twitter ‘followers
Cumberland News 1,010 22,648 8,370
News & Star, Carlisle 26,652 22,648 23,002
North West Evening Mail 13,135 15,601 9,605
West Cumberland Times & Star 1,435 8,342 5,785
Whitehaven News 1,107 5,772 6,324


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  • February 25, 2016 at 3:57 pm

    Yep, we’ve been here before. But I know I and many of my fellow-posters are waiting impatiently for the revenue figures delivered by these increases to see just what an effect they have on profits. This in turn will influence our salary demands for the coming year and help us to calculate our annual bonuses… “Nurse, nurse, bring the screens and the hypo – Minim’s had one of his turns again…”

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  • February 25, 2016 at 4:10 pm

    …”We’re immensely grateful to everyone who reads, submits and shares stories….”
    eg; RGC

    ….“We’re delighted that increasing numbers of local people are consuming our content …”.
    eg: reading it for free as opposed to paying for a paper

    “..As a result more and more local businesses are advertising online with Newsquest…”
    Could you please tell us how much actual revneue this upsurge in online sales is worth and remind us what the copy/print sales+/- are for the associated news paper titles

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  • February 26, 2016 at 6:49 am

    by the same logic could I congratulate HTFP poster @Ken on the huge number of likes he has had about his comments posted earlier, at a time of people not writing letters buying envelopes, writing paper and stamps any more to get such a large number of HTFP “likes “is fantastic news and something to shout about.
    @Ken was unavailable for comment due to his business collapsing and being in the process of laying off a few more of his staff but a spokesman hailed this as an ‘exciting’ expression of just how popular Ken is and urged local people to give him lots of money as his business was really really popular ”
    Ken is 48

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  • February 26, 2016 at 1:03 pm

    Brilliant Phil!
    Ridiculous but exactly the same
    What a shame the regional press have to resort to meaningless clicks on a computer screen or the press of a ‘follow’ button to try to kid themselves snd others of their credibility
    Soon ss they do they lose all credibility left remaining

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  • February 28, 2016 at 10:37 am

    So there will be ‘submitted and shared stories’ and ‘ blogs’ so that’s a reliance on non paid reader supplied tripe then

    Says all we need to know about the quality to expect from this ‘exciting’ new site

    End of days

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