Newsquest and the KM Group both issued statements welcoming yesterday’s figures, which showed big increases in web browsers during the second half of last year, compared with the same period in 2014.
Newsquest’s site overall saw a 16.7pc year-on-year increase in daily average unique browsers, while the KM Group’s audience grew by more than a third.
The Kent-based company also revealed it is set to launch a new site, mykentfamily.co.uk, next week – described as an “indispensable guide” to family life in Kent, including ideas of days out, childcare advice and blogs.
KM Group editorial director Ian Carter said: “It’s great to see our audience increase once again. We’re immensely grateful to everyone who reads, submits and shares stories.”
Mark Smith, Newsquest’s digital director, added: “We’re delighted that increasing numbers of local people are consuming our content across smartphone, tablet and PC.
“As a result more and more local businesses are advertising online with Newsquest because they know that we have a genuinely local audience who they can target with our sophisticated data driven advertising packages.
“February is also shaping up to be a record month and with more development on our websites due for delivery over the next few months we’re confident we’ll attract even more users and importantly deepen their engagement.”
The CN Group has also welcomed its titles’ figures for web, Facebook and Twitter, which have been audited by ABC for the first time.
Miller Hogg, CN Group chief executive, said: “We are delighted that the number of people viewing our content continues to grow year-on-year providing an increasing audience for our advertisers.
“Working with ABC and their multi-platform report ensures we can guarantee these numbers across the online, digital and social worlds with absolute clarity to our local and national clients.”
The full list of audience figures for the CN Group’s web, Facebook and Twitter platforms, which were not published as part of ABC’s industry-wide reports yesterday, are as follows:
|Website||Daily average UB||Facebook ‘likes’||Twitter ‘followers|
|News & Star, Carlisle||26,652||22,648||23,002|
|North West Evening Mail||13,135||15,601||9,605|
|West Cumberland Times & Star||1,435||8,342||5,785|