AddThis SmartLayers

ABCs: Regional daily scores social media double

EDP TwitterThe Eastern Daily Press has been revealed as the fastest growing regional newspaper on both Facebook and Twitter in the latest ABC Figures.

ABC has published six-monthly figures for regional press social media accounts for the first time, with the Norwich-based Archant title scoring the biggest year-on-year increase for Facebook ‘likes’ and Twitter ‘followers’.

Data was submitted to the auditor by regional publishers Archant, Baylis Media, the KM Group and the Midland News Association covering its titles’ social media performances.

Figures from Trinity Mirror, which already submits Facebook and Twitter reports to ABC on a monthly basis, were also included.

The Twitter figures saw multiple accounts run by the same newspaper reported separately.

For example, figures for the EDP’s main EDP24 account were published separately from the independent accounts it runs for business and sports news.

The EDP’s success in growing its social media audience was tempered by a 5.5pc fall in its print circulation, as reported here.

The full list of Facebook page likes, in order of year-on-year percentage change, is as follows:

Facebook page Number of ‘likes’ Y-o-Y pc
Eastern Daily Press 30,425 535.2
Nottingham Post 49,366 211.9
Birmingham Mail 190,513 138.1
Wales Online 193,944 136
Daily Post (Wales) 87,191 130.8
Newcastle Chronicle 152,167 104.8
East Anglian Daily Times 4,290 101.6
Huddersfield Daily Examiner 60,164 95
Manchester Evening News 851,173 87.7
Ipswich Star 8,179 87.5
Coventry Telegraph 25,281 67.1
Norwich Evening News 7,533 65.1
Teesside Evening Gazette 85,536 62.8
Liverpool Echo 1,040,990 33
Express & Star 78,235 N/A
KentOnline News 29,369 N/A
Shropshire Star 22,176 N/A
Kent Messenger 19,467 N/A
Great Yarmouth Mercury 13,065 N/A
Gravesend Messenger 8,619 N/A
YourGazette 8,518 N/A
Kentish Express 7,107 N/A
East Kent Mercury 6,311 N/A
Romford Recorder 6,266 N/A
Sheerness Times Guardian 6,137 N/A
Visiter 6,008 N/A
Barking & Dagenham Post 5,632 N/A
Dartford Messenger 5,627 N/A
Lowestoft Journal 5,580 N/A
Comet 4,867 N/A
Welwyn Hatfield Times 4,316 N/A
MaidenheadAdvertiser 3,067 N/A
Docklands & East London Advertiser 2,775 N/A
Brent and Kilburn Times 2,677 N/A
North Norfolk News 2,440 N/A
Hunts Post 2,293 N/A
Hackney Gazette 2,248 N/A
Newham Recorder 2,230 N/A
Sittingbourne News Extra 2,168 N/A
Thanet Extra 2,109 N/A
Ilford Recorder 2,071 N/A
Islington Gazette 2,048 N/A
Cambs Times 1,451 N/A
Wisbech Standard 1,443 N/A
SloughExpress 1,332 N/A
Ham and High Express 1,134 N/A
The Herts Advertiser 1,000 N/A
The Reporter 426 N/A
Kent on Sunday 145 N/A

The full list of Twitter accounts, in order of year-on-year percentage change, is as follows:

Twitter account Number of ‘followers’ Y-o-Y pc
EDP24 50,301 126.4
East Anglian Daily Times 24,789 123.5
Wales Online 94,398 88.1
Ipswich Star 13,356 87.5
EADT Business 1,524 85.6
EDP Business 8,584 78.3
Birmingham Mail 121,585 75.5
EDP Sport 3,006 71
Coventry Telegraph 40,659 64.6
Newcastle Chronicle 85,132 61.2
Manchester Evening News 287,184 55.8
Teesside Evening Gazette 41,566 52.3
Norwich Evening News 28,987 50.2
Daily Post (Wales) 51,913 49.8
Huddersfield Daily Examiner 36,712 45.1
Liverpool Echo 253,844 40.6
Express & Star 72,833 N/A
@Kent_Online 69,224 N/A
Shropshire Star 41,240 N/A
Hackney Gazette 16,976 N/A
@KMnewsroom 15,482 N/A
Ham and High Express 12,744 N/A
@KentishGazette 11,105 N/A
@KentBusiness 10,830 N/A
Romford Recorder 10,500 N/A
Comet 10,442 N/A
Islington Gazette 10,075 N/A
The Herts Advertiser 9,515 N/A
@KentishExpress 9,155 N/A
@maidenheadads 9,139 N/A
Welwyn Hatfield Times 8,371 N/A
Visiter 7,420 N/A
North Norfolk News 7,146 N/A
Ilford Recorder 5,808 N/A
@expressseries 5,771 N/A
Docklands & East London Advertiser 5,431 N/A
Brent and Kilburn Times 5,209 N/A
Newham Recorder 5,185 N/A
@KMGravesend 5,020 N/A
@ThanetExtra 4,909 N/A
Great Yarmouth Mercury 4,759 N/A
Lowestoft Journal 4,606 N/A
Hunts Post 4,580 N/A
Cambs Times 3,204 N/A
Barking & Dagenham Post 3,094 N/A
@EastKentMercury 2,996 N/A
Wisbech Standard 2,269 N/A
@KMSittingbourne 2,024 N/A
The Reporter 1,896 N/A
@FHExpress 1,559 N/A


You can follow all replies to this entry through the comments feed.
  • February 24, 2016 at 3:17 pm

    Sorry but did I miss the story about social media followers becoming bill paying currency in the regional press these days?

    and here we go again, deja vu question coming up that was asked earlier this week via the TM HTFP story but not answered

    How do “likes” and “followers” equate to actual real time revenue for Archant ?
    And will these free to click ‘increases’ offset the latest in a long line of copy sale losses, this time a further 5.5% on the print side of the EDP?

    simple questions
    Basic finances
    Will we get an answer?

    Report this comment

    Like this comment(26)
  • February 24, 2016 at 4:43 pm

    £100 will get you more followers than the Coventry Telegraph.

    They will be spammy ‘fakes’ and wont engage, but that is not what is being measured is it?

    Report this comment

    Like this comment(1)
  • February 24, 2016 at 11:59 pm

    Facebook Likes, especially, are almost too easy to get. I expect I’ve Liked the EDP on FB at some stage, because I used to work there, and am therefore counted among those 30,000 – but that doesn’t mean I ever engage with the brand on Facebook any more.

    So, while a lot of them and a rapid growth rate are obviously preferable to a stagnant low figure, they’re really not very meaningful. It is certainly possible to construct metrics that would give a better indication of real audience interaction with the brand on social media, of the kind that one day might translate into revenue – for example, retweets on Twitter, or likes, shares and comments for individual Facebook posts.

    But the trouble is nobody yet knows exactly what to measure on social because they don’t know exactly what its point is!

    Report this comment

    Like this comment(7)
  • February 25, 2016 at 12:14 pm

    IT DOESN’T PAY THE BILLS. I can’t be any clearer. My personal FB page has lots of likes, but no-one throws money at me. You can ‘buy’ FB likes and Twitter followers – you could have a million of each. But there is no revenue on either. Doh!

    Report this comment

    Like this comment(6)
  • February 26, 2016 at 7:26 am

    Well done Archant on successfully getting people to like your news stories and helping them get the news for free, now if you can just work on getting both the readerships of all your daily and weekly titles up and start monetising the Twitter and Facebook traffic we will all be suitably impressed.
    Free followers and likes unfortunately don’t pay the overheads and yet another round of huge ABC readership losses for all daily and weekly titles should be more of a concern and of more of a priority than meaningless social media clicks.

    Report this comment

    Like this comment(8)
  • February 26, 2016 at 8:25 am

    Did a rough analysis of number of likes for my posts just on FB over last week and got someone to chose a random friend of mine. Added the two together and got the average. Only only six papers beat us – and they are daily papers. And we are double the “fastest growing” paper. And no followers bought either.

    Report this comment

    Like this comment(3)
  • February 26, 2016 at 8:29 am

    And all revealed just as Facebook adds several other comment possibilities to posts….

    Report this comment

    Like this comment(2)
  • February 26, 2016 at 11:48 am

    mrs Bragsnza is a cake maker and the number of people looking in her cake shop window has trebled in the last six months and the number of people coming into the shop and taking her cakes off the shelves for free has also dramatically increased which is great news!
    Despite selling 5.5% fewer cakes In the last six months she is heralding this latest ‘viewers of my cakes’ figure as ‘exciting and all that matters”

    She was also ‘followed’ by six people last Thursday as they wanted to look at her cakes with a view to seeing what was on offer ahead of popping in and taking a few off the shelves on their way home.
    Unfortunately the business is on its last legs as so few people are buying cakes now preferring to come in and have a look round and a little bite then taking them at no cost

    She said ‘ I am taking this huge vote of popularity to the bank on Monday as I have bills to pay’

    Report this comment

    Like this comment(9)
  • February 26, 2016 at 2:50 pm

    Although Facebook Likes and Twitter Followers do not pay the bills, publishers make money from the ads that are sold on the articles they publish.
    Therefore if you grow your likes / followers and a consistent percentage of people then click through the articles that are posted on these platforms this equates to a higher revenue.
    So they may not directly mean greater revenue but indirectly they may encourage someone to read an article or more.

    Report this comment

    Like this comment(0)
  • February 26, 2016 at 6:47 pm

    Let’s be honest James, it’s not likely at all is it?
    And any money made from this will be hardly enough to pay the coffee bill at one of the managers weekly meetings.
    Its meaningless, pointless and won’t attract paying advertisers ( which is what it’s all about ) to the sites

    Report this comment

    Like this comment(3)