AddThis SmartLayers

Weekly publication day moved after sister title launched

A weekly newspaper has changed its publication date following the launch of a new sister title.

The Wokingham Times was previously published on a Wednesday but this changed to Thursday when Trinity Mirror launched the Bracknell Times as an “upgrade” on existing free title the Bracknell Forest Standard, which was discontinued.

The free Bracknell Times was published for the first time in October for the up-and-coming market town and unlike its predecessor, is not being delivered door-to-door but is available through free pick-ups.

A decision was made that the Bracknell title and and Wokingham Times needed to come out on the same day, so Thursday was chosen for this, which was the same publication day as the former Bracknell Forest Standard.

Editorial director Andy Murrill said the change of publication date had given staff at the Wokingham Times a later deadline for stories and more time to pull in advertising after each weekend.

He said: “The Wokingham Times and The Bracknell Times needed to come out on the same day so we decided to make it a Thursday to give us a later editorial deadline and an extra day for advertising after the weekend.

“The move has been very positive so far.”

The Wokingham Times is a part-free title and its circulation was 10,859 at the end of 2012, the last time its figures were audited.

It was previously a broadsheet title but changed to a tabloid size in March last year.

Take part in our Reader Survey here