AddThis SmartLayers

Print run upped for new weekly’s second edition

The print run has been increased for the second edition of a new free newspaper, after many outlets ran out in the first week.

The Bracknell Times was launched by Trinity Mirror last month as an “upgrade” on free title the Bracknell Forest Standard, which was discontinued.

The title was launched with an initial print run of more than 8,500 and is available for free pick-up at newsagents, supermarkets, public buildings and petrol stations across the area.

On its first week, many outlets had run out of copies by lunchtime on the day it was launched so the company upped its print run by more than 1,000 for the second edition.

In a story on companion website getreading, editorial director Andy Murrill said: “We want to give people a quality free newspaper that best reflects our changing town and we are delighted that many thousands of you picked up The Bracknell Times last week.

“Thanks to you The Times is already growing fast with the new Bracknell.”

He told HTFP that in the first week, there were zero returns of the paper from 80pc of newsagents and more than 96pc of copies delivered to supermarkets were picked up.

Added Andy: “I am very pleased with the success of our launch week and I am proud of my small team of journalists who have produced a classy and compelling newspaper that so many people in Bracknell clearly want to read.”

The title was launched amid a major ongoing regeneration of Bracknell town centre.

Some features of the old newspaper were retained including letters, the Q&A, the local opinion panel, Pet of the Week and the Back in the Day nostalgia column.

In addition the new paper has more pages overall, more community news, a bigger entertainment and what’s on section, more sports pages and more puzzles.

One comment

You can follow all replies to this entry through the comments feed.
  • November 6, 2013 at 5:57 pm
    Permalink

    Scan the bins locally to collect ‘read’ papers and save on paper – do you really think this is well read ?

    Report this comment

    Like this comment(0)