A new quality free newspaper for an up-and-coming M4 corridor town is being launched today.
Unlike its predecessor the new title will not be delivered door-to-door but will be available for free pick-up from newsagents, supermarkets, petrol stations and public buildings across the area.
The new title will have an initial print run of more than 8,000. The rival paper, the Romanes Group-owned Bracknell News, has a paid-for circulation of 3,265.
He wrote: “As the Bracknell regeneration begins to revolutionise our town, readers will also get an upgraded local newspaper that best reflects the aspirations of our blossoming borough.
“As Bracknell town centre goes through such momentous changes we believe there has never been a bigger role to be played by your local newspaper.
“The Times will keep you up to speed with all the latest developments and our market-leading website www.getbracknell.co.uk will continue to bring you live, breaking news and local debate.”
Andy said some popular features of the old paper would be retained including letters, the Q&A, the local opinion panel, Pet of the Week and the Back in the Day nostalgia column.
In addition there will be more pages overall, more community news, a bigger entertainment and what’s on section, more sports pages and more puzzles
The Bracknell Forest Standard which had a distribution of 27,488 in February 2013, the last time its figures were audited.