A regional publisher is launching new titles in three more cities traditionally served by a rival group – creating journalism jobs in the process.

National World has announced Nottingham World will launch later this month, with Derby World and Leicester World set to follow.

The three cities have traditionally been served by Reach plc dailies the Derby Telegraph, Leicester Mercury and Nottingham Post.

The new launches follow a recent trend by National World of battling with Reach for online readers in the UK’s major population centres.

In the past two years, National World has set up sites under the ‘World’ banner in Birmingham, Bristol, Glasgow, Liverpool, London, Manchester and Newcastle – all cities served by existing Reach titles.

The company is currently recruiting for an editor at Nottingham World and says further roles will also be announced in due course.

Leicester World will be the third launch of a new title to serve the city in just over a year, following in the footsteps of the Leicester Times and Great Central Gazette.

National World says the move will not impact its existing weekly newspaper portfolio in Derbyshire, Leicestershire and Nottinghamshire, which includes the Derbyshire Times, Eastwood & Kimberley Advertiser, Harborough Mail, Hucknall Dispatch, Mansfield Chad, Matlock Mercury, Melton Times and Worksop Guardian.

Today’s announcement comes after National World last week unveiled a major restructure which saw the Blackpool Gazette, Lancashire Post, Portsmouth News and Sunderland Echo brought into its ‘City World’ structure.

National World Cities editor-in-chief Nancy Fielder, pictured, said: “It is really exciting to be able to extend National World’s positive approach to local news and journalism into three brilliant cities.

“We will be harnessing the expertise and strength of our company’s proud history with the innovation and exciting approach to news and sport that has seen our other city sites become such a huge success.

“I have every confidence that people in Nottingham will quickly come to love NottinghamWorld and the team will smash through the million page views a month barrier in a very short space of time, as we saw with our other sites.

“Our team is already in talks with organisations across the East Midlands to build unique partnerships which reflect the ambition of National World and our desire to bring better local news and sport to more cities and people.”

Digital content director Mark Thompson added: “At National World, we are always looking for opportunities to reach new readers and viewers and to provide them with great content that aims to inform and entertain.

“We have incredibly talented, digital-only editors and reporters across the UK and these launches provide another fantastic opportunity for people to join our ambitious, creative and driven team.

“We continue to learn and react to what our audiences tell us and we will be speaking to key people and communities across these fantastic cities about what they want us to provide.”