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Web increases for all bar one of regional publisher’s daily titles

Three sister dailies have increased their web readerships over the past year – although the same publisher’s most viewed website showed a slight online decline over the same period.

Both Archant and the Midlands News Association have posted six-monthly ABC digital figures for the period January to June 2019.

ABC measured the daily average unique browsers reading the websites of Archant dailies the East Anglian Daily Times, Eastern Daily Press, Ipswich Star and Norwich Evening News during that period.

The results revealed year-on-year increases of 8pc and 13pc for the Ipswich-based EADT and the Star respectively, while the News recorded a rise of 45pc.

NEN web

However, its Norwich-based sister daily the EDP, while having more than double the readership online of the EADT, recorded a 2pc year-on-year decrease when using the same metric.

There was better news for the EDP on Facebook and Twitter, where all of its accounts – covering news, sport and business – recorded increases in followers when comparing the first halves of 2018 and 2019.

Social media figures were also published by ABC for MNA dailies the Shropshire Star and Wolverhampton’s Express & Star.

The Shropshire Star showed an increase of 15pc in Facebook likes and 3pc in Twitter followers while the E&S posted a 4pc rise in Twitter followers.

Newsquest’s online figures have also been published by its new auditor BPA Worldwide.

The BPA results show figures for the company’s daily titles’ websites, which are broken down month-by-month.

Standout findings include Southampton’s Southern Daily Echo recording more than 13m pages views in March, while four titles – the Northern Echo, Brighton daily The Argus, Glasgow-based daily The Herald and the Glasgow Evening Times – all topped one million unique visitors in a month at least once during the same period.

Of the other big publishers, neither Reach plc nor JPIMedia currently publish separate audience figures for their web brands.

1. Table 1.  Archant and MNA digital audience figures published by ABC for the period January to June 2019.

Product/Metric Jan – Jun 2019 % Change YoY 
Facebook Likes
East Anglian Daily Times 22994 17%
Eastern Daily Press 101103 8%
Express & Star 131852 5%
Ipswich Star 28950 21%
Norwich – Evening News 29221 16%
Shropshire Star 52462 15%
Twitter Followers
EADT Business 2558 10%
East Anglian Daily Times 53628 6%
EDP Business 10990 4%
EDP Sport 4621 8%
EDP24 105584 5%
Express & Star 149424 4%
Ipswich Star 20905 8%
Norwich – Evening News 61443 5%
Shropshire Star 86971 3%
Daily Unique Browsers (Archant)
East Anglian Daily Times 47796 8%
Eastern Daily Press 102801 -2%
Ipswich Star 38240 13%
Norwich – Evening News 27123 45%

Table 2.  Newsquest web audience figures published by BPA for the period January to June 2019.

Title Month Page Views Visits Unique Visitors
Bournemouth Daily Echo January 10,648,430 3,090,422 857,161
February 9,847,810 2,923,803 846,045
March 10,211,189 3,116,013 873,387
April 9,619,748 2,933,892 811,667
May 10,618,691 3,358,863 945,492
June 11,949,484 3,338,453 967,776
The Telegraph and Argus January 10,363,931 3,078,477 926,521
February 11,949,047 2,964,891 884,240
March 10,781,642 3,166,301 940,999
April 8,943,341 2,828,967 837,276
May 9,559,524 2,997,157 956,843
June 7,860,314 2,896,312 933,869
Carlisle News and Star East January 5,746,578 1,839,497 599,404
February 5,226,236 1,656,458 535,816
March 5,784,045 1,799,004 519,054
April 5,387,169 1,704,013 453,271
May 5,089,448 1,559,709 468,928
June 5,484,357 1,797,927 552,940
Carlisle News and Star West January 5,746,578 1,839,497 599,404
February 5,226,236 1,656,458 535,816
March 5,784,045 1,799,004 519,054
April 5,387,169 1,704,013 453,271
May 5,089,448 1,559,709 468,928
June 5,484,357 1,797,927 552,940
Colchester Gazette January 2,821,821 1,125,661 444,714
February 2,811,101 1,145,098 455,281
March 3,215,136 1,171,065 429,601
April 2,636,501 1,103,464 406,731
May 2,962,578 1,286,225 516,416
June 2,812,954 1,217,284 453,834
The Northern Echo January 7,161,441 2,741,559 1,248,414
February 5,380,976 2,108,214 976,879
March 6,169,497 2,283,516 1,065,643
April 5,766,869 2,132,200 980,902
May 6,569,904 2,693,604 1,196,895
June 6,053,562 2,569,986 1,151,785
Dorset Echo January 3,773,217 1,116,743 371,456
February 3,145,553 1,017,586 358,817
March 3,614,136 1,092,741 384,854
April 3,169,460 1,068,312 373,987
May 3,546,458 1,158,819 396,220
June 3,684,147 1,175,191 390,654
Lancashire Telegraph January 8,485,744 2,634,400 911,885
February 6,453,017 2,055,101 720,382
March 7,496,954 2,396,006 862,378
April 7,183,844 2,307,683 850,797
May 7,586,840 2,627,297 958,481
June 6,500,007 2,349,899 797,336
Oxford Mail January 6,311,539 2,097,541 739,057
February 6,156,678 1,924,072 679,964
March 7,011,836 2,324,090 776,648
April 5,984,911 2,130,155 707,699
May 6,094,492 2,260,423 811,589
June 6,240,351 2,441,208 833,474
South Wales Argus January 5,837,266 1,970,663 673,142
February 5,821,354 2,062,273 849,904
March 5,917,809 1,989,645 816,189
April 5,245,521 1,917,520 654,605
May 5,557,050 2,276,127 835,506
June 5,290,650 2,324,748 901,467
Southern Daily Echo January 10,318,743 3,037,267 911,022
February 10,406,296 2,734,409 898,550
March 13,153,283 3,056,081 889,715
April 9,693,982 2,744,447 841,489
May 10,908,733 2,893,190 935,551
June 10,671,459 3,101,529 966,337
Southend, Basildon & Canvey Echo January 5,308,796 2,093,350 732,592
February 4,554,285 1,798,280 608,628
March 5,061,166 2,128,274 745,108
April 5,075,094 2,208,288 744,993
May 4,975,678 2,102,863 714,700
June 5,083,747 2,161,439 768,485
Swindon Advertiser January 5,305,760 1,872,049 602,379
February 5,393,599 1,779,205 552,823
March 5,471,785 1,735,836 550,166
April 4,614,264 1,680,294 493,419
May 5,023,548 1,860,243 561,362
June 4,617,765 1,720,378 477,612
The Argus Brighton January 7,429,883 2,592,002 952,004
February 7,052,098 2,394,806 902,032
March 7,103,562 2,475,376 908,233
April 7,576,134 2,403,908 860,351
May 8,797,573 3,228,031 1,183,825
June 7,767,115 2,753,632 975,268
The Bolton News January 8,866,046 2,770,644 809,684
February 7,821,254 2,358,980 651,009
March 9,181,653 2,611,347 703,542
April 7,314,457 2,487,670 686,928
May 8,444,685 2,862,100 852,348
June 8,078,476 2,624,984 739,297
The Leader January 2,415,867 907,659 331,772
February 2,160,453 846,299 318,109
March 2,286,367 882,924 331,837
April 2,358,471 939,048 341,207
May 2,123,508 877,025 315,941
June 2,133,578 868,444 296,779
The Mail January 4,070,741 1,087,144 310,617
February 3,505,073 1,017,434 307,677
March 4,421,789 1,218,409 351,879
April 3,737,438 1,085,804 297,794
May 4,593,063 1,203,125 337,437
June 4,305,967 1,284,742 378,684
Worcester News January 4,266,382 1,431,016 488,498
February 3,470,376 1,173,972 417,831
March 3,731,219 1,311,589 473,359
April 3,676,876 1,298,843 435,984
May 3,612,494 1,252,174 434,689
June 3,910,436 1,337,914 463,253
York Press January 8,151,587 2,208,882 683,972
February 8,226,373 2,007,864 645,625
March 7,625,348 2,234,648 720,594
April 6,776,984 2,161,211 696,282
May 6,032,229 1,937,367 613,954
June 6,397,488 2,119,923 732,218
The Herald (Scotland) January 4,667,806 2,446,183 1,518,844
February 4,600,783 2,462,072 1,549,961
March 5,134,835 2,775,362 1,762,647
April 5,112,473 2,862,583 1,801,473
May 5,520,748 3,204,806 1,962,396
June 5,127,546 2,921,757 1,823,809
Glasgow Evening Times January 5,563,925 2,336,810 870,957
February 5,406,361 2,145,960 827,300
March 6,262,123 2,496,241 964,227
April 6,710,548 2,853,202 1,111,580
May 7,704,751 3,065,960 1,185,188
June 6,364,179 3,132,037 1,233,483
The National January 2,110,611 1,370,393 625,739
February 2,388,056 1,546,747 676,225
March 2,676,680 1,785,595 841,652
April 2,233,475 1,474,089 720,116
May 2,363,471 1,492,427 737,981
June 2,608,574 1,692,328 827,900

9 comments

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  • October 8, 2019 at 8:58 am
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    Numbers up must mean increased revenue, surely? Oh….

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  • October 8, 2019 at 9:33 am
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    Archant ABC paid for copy sales continue to plummet with the EDP and NEN in free fall while the free to view websites are seeing more non paying traffic which is seen as a success

    It’s a funny old world innit

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  • October 8, 2019 at 9:41 am
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    The Eastern Daily Press not only continues losing paid for paper readers, now its losing its online website readership too..

    How much longer can this once popular,high selling daily title be allowed to disintegrate before changes are made and action is taken?

    Shocking how far it’s fallen and how it’s been allowed to fall unchecked.

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  • October 8, 2019 at 1:41 pm
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    Glancing at the ABCs and cross referencing the continued big copy sale losses for the Norwich evening news and the 2 Ipswich dailies against the same titles increased free to read web numbers goes to show if you give something away people will take it, ask them to pay and they’ll give it a wide berth, something anyone considering a paywall ought to bear in mind.

    Believing digital growth figures are a measure of success is a dangerous assumption as so far no publisher, including Archant, has been able to capitalise on increased web growth numbers by monetising it sufficiently enough against the the ongoing revenue decline in print ad sales.
    As for the EDP this title appears to be in an ever downward spiral on both fronts losing readers both in print and online which must be cause for concern particularly at a time when reader engagement is deemed a valuable commodity.

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  • October 8, 2019 at 4:19 pm
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    Once again the comments blame senior management. When will all you embittered hacks wake up to the role played by your beloved untouchable Editors. All were members of their management teams including Editorial Directors at every publisher. Only twice did I encounter an Editor willing to stand up for his principles, one of whom left the industry & the other saw any career opportunities quickly curtailed. The rest all took the promotions & salary increases while acquiescing. Yes I as a senior manager was also responsible for taking bad decisions but often had no say or control over the ones that helped destroy the quality of the titles under my control. Editors are still chasing the digital dream, often being quoted on here bragging about their digital figures but never once mentioning their decimated print sales. Likewise whenever an Editor leaves the plaudits on here claim they were a true newspaper man who always fought for his papers & staff. Sorry guys while I’m sure many do equally as many are as self centred as the rest of the management teams you regularly castigate.

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  • October 8, 2019 at 4:38 pm
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    I agree @ceasar, weak editors, some promoted above their abilities and whose only interest is self preservation ,are indeed to blame for going along with idiotic strategies they must have known to be wrong and which very often affected people’s livelihoods,but unless any senior manager stands up for what he or she believes in and makes a stand they are as responsible as those above them making the short term knee jerk decisions, decisions which have reduced individual publishers and the industry down to what it’s becone today.

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  • October 9, 2019 at 1:48 pm
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    Caesar, the old ‘gnarled’ editor who fought for quality was made extinct by the senior management in favour of ‘yes’ types.

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  • October 9, 2019 at 4:09 pm
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    Philip/Saddened Journo I stood up along with the Editors I mentioned. Our view was by all means build digital but in addition to strong print titles not instead of. Yes print had a limited future but probably 5-10 years of profitability more than it’s current state brought about by forcing readers & advertisers down a digital route that realises very little revenue from either. Reward for disagreeing was no support from colleagues & a swift exit from the company. All I’m asking is that commenters on here leave off the constant every senior manager was useless crusade.

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  • October 9, 2019 at 4:23 pm
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    @ceasar

    I can only speak and comment as I find which, in my experience of a well known publishing group who were bragging they’d be the biggest and best by 2017, my view is, over the past five/ten years is sorry, but EVERY senior manager WAS indeed useless.

    Most are gone but some remain and are still surrounded by the yes men which @SaddenedJourno mentioned

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