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Independent publisher introduces pay-as-you-go scheme for online readers

Jeremy_SpoonerAn independent publisher has become the first local newspaper group to implement a new pay-as-you-go service for readers of its websites.

Baylis Media – publisher of the Maidenhead Advertiser, Slough Express, and Windsor Express – has launched the new scheme, which will see people pay 20p to read an individual article on its sites.

Anyone who spends 60p over the course of a week, reading three articles, will be able to read all the sites for free for the rest of that week.

HTFP reported last month how digital-only operation Cornwall Reports had introduced the same paywall system, which is run by Agate Systems Limited.

Agate allows users to pay on a per-article basis instead of via a subscription, and has been set up to help publishers monetise online content.

Baylis Media chief executive Jeremy Spooner, pictured, said: “Our readers want high-quality news focused on what matters most to them locally.

“By offering the opportunity to pay for premium articles, not only will our readers be helping to sustain high-quality journalism, they can also rest assured that 80 per cent of any profits will be ploughed back into local charity initiatives.

“By securing a fair price for quality news, we can focus on the news our readers want to hear about – such as weekly news for villages and businesses, in-depth sport interviews, extended council meeting news, Q&As with key figures, and columns and opinion pieces.”

Dominic Young, chief executive of Agate, added: “We’re delighted that Baylis Media has signed up with Agate to offer customers more flexibility with an option to pay per article.

“In our view, it’s vital that quality journalism can be produced in return for a fair price, and we created Agate so customers can pay effortlessly to do so.”

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  • April 8, 2019 at 11:19 am

    Here we go again! Paid for content will not work when you can find out most of what you need for free in this world of UGC.
    Get the digital advertising offering right while not being intrusive, allocate the revenues correctly between editorial and commercial (who should now work together closely and have good relationships). Then there could be an opportunity to fund quality journo’s. Get the fat cats at the top engaged with the boots on the ground. These bods need to know what really is happening rather than what they think is happening. Their balance sheet rules so rather than guessing they should go and spend a few days at the coal face canvassing, and I mean canvassing cold not just being taken to see the regulars who will be warmed up to show the love. By day 3 with the same sales rep or journo they will see how tough it is for everyone.

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