A regional daily has undergone an online rebrand bringing it into line with changes at its sister titles across the country.

The North Wales Daily Post is the latest Reach plc title to join the regional publisher’s ‘Live’ network, with its website now being known as North Wales Live.

To coincide with the change, six new Facebook pages are also set to be created over the coming days – Gwynedd Live, Wrexham Live, Flintshire Live, Denbighshire Live, Conwy Live and Anglesey Live.

Most Reach publications now go under ‘Live’ branding online, although there are some exceptions such as the Liverpool Echo, the Manchester Evening News, and Wales-wide website Wales Online.

In a piece explaining the change, editor Andrew Campbell wrote: “We’ve been covering the best news, sport and entertainment in North Wales since 1855 and now we believe it’s time for our website name to reflect the region we serve 24/7, 365 days a year.

“We will continue to bring you the biggest, best and most up-to-date stories that matter to you, your family and your community. We will also continue to champion North Wales day in, day out.

“In addition, we want you to feel as proud of North Wales as we do so we’re planning lots more content that celebrates our fabulous region and that reflects the interests of our growing online audience.

“To do this we’ll be publishing all the best stories from the Daily Post, the Caernarfon and Denbigh Herald, the Holyhead and Anglesey Mail, the Bangor and Anglesey Mail, the North Wales Weekly News along with more articles written specially for our new website.”

The new name was introduced yesterday (Thursday), the day after Reach announced the launch of a new London-wide news website called MyLondon.

Reach has also announced its Media Scotland division, whose titles include the Daily Record and Glasgow Live, has been rebranded as Reach Scotland.

Jonathan Russell, commercial managing director for Reach Scotland said: “This name change from Media Scotland to Reach Scotland brings us into line with the rest of the group and simplifies who we are to advertisers and readers.

“Clearly our individual print and digital brands will remain as strong and prominent as ever. Reach Scotland will simply be an umbrella name for the Scottish arm of the Reach Plc business.”