A new service which uses Bluetooth-style technology to beam local news relevant to people’s locations straight to their mobile phones is being trialled in association with a regional daily.
The Manchester Evening News is among a number of organisations involved in a pilot of the OtherWorld news service, run by start-up studio Like No Other.
HTFP reported in March how Manchester-based Like No Other was planning to trial the project after receiving funding from Google’s Digital News Initiative.
The service uses cutting-edge beacon technology to provide on-the-go local news stories relevant to an individual’s current location – without the need for an app.
As well as updates from the MEN, users will receive information relevant to their location from organisations including Greater Manchester Police, Manchester City Council and the NHS, as well as local businesses, charities and arts venues.
The pilot will actively target younger audiences, and runs until the end of this year.
Stuart Goulden, lead consultant at Like No Other, said: “We’re pioneering a brand new storytelling format. One that brings the digital and physical world together to create a more meaningful experience for readers and audiences.
“It will be interesting to see how Manchester reacts to this new news ecosystem and to pilot an alternative future for local media that can see it thrive once more.”