The OtherWorld news service is set to be trialled in Manchester after start-up studio Like No Other receiving funding from Google’s Digital News Initiative.
The service will use cutting-edge beacon technology to provide on-the-go local news stories relevant to an individual’s current location – without the need for an app.
The studio says it will help new audiences to discover the news on their doorstep and to act on the stories they read, while it will offer news organisations the opportunity to distribute stories right to the very location where they happen.
Stuart Goulden, lead consultant at Like No Other, said: We’re excited to put our concept of ‘living media’ to the test and provide an accompanying real-world experience to digital news.
“Many sectors have woken up to the potential of beacons and are doing some interesting things in the space, however it’s relatively uncharted territory in news. We think it’s a potential game changer.”
The pilot is expected to run from Summer to Winter 2017, before full roll-out.
Anybody wishing to find out more or to collaborate as content partners for the pilot in Manchester is encouraged to do so here.