A two-thirds increase in readers saw Belfast daily The News Letter top the charts for year-on-year web growth in the latest ABC Figures.
The News Letter posted the largest increase in daily average unique browsers in the second half of 2016, compared with the same period the previous year.
The Johnston Press-owned title’s website recorded an average of 20,336 unique browsers each day, representing a 67pc rise.
Second and third position in the tables went to the Glasgow Evening Times, at 48.8pc, and the Birmingham Mail, at 41.1pc.
The Manchester Evening News recorded the highest number of readers overall, with 652,881 people visiting its site on the average day.
However, the figures also revealed declines in browsers at 14 different regional press sites which submitted figures – including the online portals of nine daily newspapers.
In terms of regional publishers overall, Trinity Mirror’s network of sites had the highest readership – with 3,474,605 daily average UB representing a 76.7pc increase year-on-year.
Independents the CN Group and KM Group came second and third for year-on-year increase, recording usage up by a quarter and a fifth respectively.
Toby Granville, Newsquest editorial development director, has welcomed his company’s performance.
He said: “It’s encouraging to see Newsquest’s local sites continuing to deliver strong overall audience growth, whilst we are also seeing strong growth in user engagement in both returning visitors and page impressions.
“Many of our sites now reach over 70pc of the adult population of their towns and cities at least once a month, giving our advertisers a phenomenally powerful local audience.”
The full list of audience figures for regional publisher online networks is as follows:
Publisher Network | Daily uniques | YoY% |
Trinity Mirror | 3,474,605 | 76.7 |
CN Group | 58,057 | 25 |
KM Group | 140,014 | 20 |
Newsquest | 1,476,143 | 15.1 |
Johnston Press | 1,101,899 | 5.8 |
The full list of audience figures for individual newspaper online platforms is as follows:
Website | Daily uniques | YoY% |
Belfast News Letter | 20,336 | 67 |
Glasgow Evening Times | 75,302 | 48.8 |
Birmingham Mail | 277,760 | 41.1 |
Oxford Mail | 41,933 | 38.8 |
Hackney Gazette | 4,588 | 37.5 |
Peterborough Telegraph | 29,675 | 32.4 |
Great Yarmouth Mercury | 8,875 | 27.9 |
Newham Recorder | 5,711 | 26.8 |
Docklands & East London Advertiser | 2,954 | 26.3 |
East Anglian Daily Times | 26,044 | 21 |
Barking & Dagenham Post | 7,872 | 19.9 |
Coventry Telegraph | 66,321 | 18.3 |
Ipswich Star | 23,813 | 17.7 |
Manchester Evening News | 652,881 | 17 |
The Press, York | 54,025 | 16.9 |
Romford Recorder | 10,387 | 15.3 |
North Norfolk News | 2,412 | 14.9 |
The Star, Sheffield | 78,577 | 14.6 |
The Comet, Stevenage | 11,709 | 14.1 |
Welwyn Hatfield Times | 7,700 | 13.6 |
Wigan Post | 24,707 | 13.6 |
Wales Online | 292,824 | 13.1 |
Sunderland Echo | 55,874 | 12.8 |
Kent on Sunday | 3,685 | 12.6 |
Swindon Advertiser | 34,785 | 12.5 |
Bolton News | 57,508 | 12.2 |
The Herald, Glasgow | 88,418 | 10.8 |
Edinburgh Evening News | 60,316 | 10.3 |
Hunts Post | 4,659 | 9.8 |
The News, Portsmouth | 47,451 | 9.8 |
Eastern Daily Press | 67,054 | 9.4 |
Liverpool Echo | 456,622 | 8.1 |
Ham and High Express | 5,913 | 7.8 |
Ilford Recorder | 5,696 | 7.4 |
North Wales Daily Post | 81,125 | 5.1 |
The Chronicle, Newcastle | 213,447 | 4.9 |
Cambs Times | 3,128 | 4.8 |
Bradford Telegraph & Argus | 72,459 | 4.5 |
Northern Echo | 60,697 | 3.5 |
Yorkshire Post | 32,248 | 2.6 |
The Scotsman | 97,200 | 2.4 |
Teesside Gazette | 103,268 | 1.9 |
Brent and Kilburn Times | 8,235 | 1.5 |
Southern Daily Echo | 73,600 | 1.2 |
Lowestoft Journal | 4,425 | 1.1 |
Southport Visiter | 12,885 | 0.9 |
Lancashire Telegraph | 51,204 | -0.2 |
Islington Gazette | 4,373 | -0.6 |
Shields Gazette | 24,492 | -1.1 |
Lancashire Post | 32,944 | -3.5 |
Norwich Evening News | 14,907 | -4.2 |
Huddersfield Daily Examiner | 50,459 | -4.4 |
News Shopper, South London | 35,242 | -4.5 |
The Gazette, Blackpool | 33,049 | -4.6 |
The Argus, Brighton | 50,530 | -5.4 |
Yorkshire Evening Post | 71,708 | -5.5 |
Herts Advertiser | 5,307 | -7 |
Northampton Chronicle & Echo | 28,406 | -9.7 |
Wisbech Standard | 2,443 | -16.2 |
Hartlepool Mail | 16,910 | -19 |
Bournemouth Echo | 81,595 | N/A |
Bristol Post | 93,953 | N/A |
Cambridge News | 42,323 | N/A |
Cumberland News | 874 | N/A |
Derby Telegraph | 71,090 | N/A |
Dorset Echo | 24,289 | N/A |
Get Reading | 44,518 | N/A |
Get Surrey | 52,395 | N/A |
Grimsby Telegraph | 38,408 | N/A |
Hexham Courant | 2,432 | N/A |
Hull Daily Mail | 104,163 | N/A |
Leicester Mercury | 60,760 | N/A |
News & Star, Carlisle | 30,048 | N/A |
Nottingham Post | 92,122 | N/A |
North West Evening Mail | 19,887 | N/A |
Plymouth Herald | 80,255 | N/A |
South Wales Evening Post | 51,222 | N/A |
South Wales Argus | 40,662 | N/A |
Stoke Sentinel | 79,480 | N/A |
Workington Times & Star | 2,953 | N/A |
Whitehaven News | 2,566 | N/A |
Worcester News | 25,403 | N/A |
I simply don’t believe that 50-100,000 people visit some of these websites. I don’t have the know-how but I suspect there’s some kind of ‘tweaking’ going on … a kind of modern version of the wonderful day when our paper’s marketing team came up with the stat that ‘on average’ 7 people read each copy. Cloud cuckoo land.
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