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Regional ABCs: Belfast daily tops web growth charts with 67pc rise

A two-thirds increase in readers saw Belfast daily The News Letter top the charts for year-on-year web growth in the latest ABC Figures.

The News Letter posted the largest increase in daily average unique browsers in the second half of 2016, compared with the same period the previous year.

The Johnston Press-owned title’s website recorded an average of 20,336 unique browsers each day, representing a 67pc rise.

Second and third position in the tables went to the Glasgow Evening Times, at 48.8pc, and the Birmingham Mail, at 41.1pc.

News Letter screenshot

The Manchester Evening News recorded the highest number of readers overall, with 652,881 people visiting its site on the average day.

However, the figures also revealed declines in browsers at 14 different regional press sites which submitted figures – including the online portals of nine daily newspapers.

In terms of regional publishers overall, Trinity Mirror’s network of sites had the highest readership – with 3,474,605 daily average UB representing a 76.7pc increase year-on-year.

Independents the CN Group and KM Group came second and third for year-on-year increase, recording usage up by a quarter and a fifth respectively.

Toby Granville, Newsquest editorial development director, has welcomed his company’s performance.

He said: “It’s encouraging to see Newsquest’s local sites continuing to deliver strong overall audience growth, whilst we are also seeing strong growth in user engagement in both returning visitors and page impressions.

“Many of our sites now reach over 70pc of the adult population of their towns and cities at least once a month, giving our advertisers a phenomenally powerful local audience.”

The full list of audience figures for regional publisher online networks is as follows:

Publisher Network Daily uniques YoY%
Trinity Mirror 3,474,605 76.7
CN Group 58,057 25
KM Group 140,014 20
Newsquest 1,476,143 15.1
Johnston Press 1,101,899 5.8

The full list of audience figures for individual newspaper online platforms is as follows:

Website Daily uniques YoY%
Belfast News Letter 20,336 67
Glasgow Evening Times 75,302 48.8
Birmingham Mail 277,760 41.1
Oxford Mail 41,933 38.8
Hackney Gazette 4,588 37.5
Peterborough Telegraph 29,675 32.4
Great Yarmouth Mercury 8,875 27.9
Newham Recorder 5,711 26.8
Docklands & East London Advertiser 2,954 26.3
East Anglian Daily Times 26,044 21
Barking & Dagenham Post 7,872 19.9
Coventry Telegraph 66,321 18.3
Ipswich Star 23,813 17.7
Manchester Evening News 652,881 17
The Press, York 54,025 16.9
Romford Recorder 10,387 15.3
North Norfolk News 2,412 14.9
The Star, Sheffield 78,577 14.6
The Comet, Stevenage 11,709 14.1
Welwyn Hatfield Times 7,700 13.6
Wigan Post 24,707 13.6
Wales Online 292,824 13.1
Sunderland Echo 55,874 12.8
Kent on Sunday 3,685 12.6
Swindon Advertiser 34,785 12.5
Bolton News 57,508 12.2
The Herald, Glasgow 88,418 10.8
Edinburgh Evening News 60,316 10.3
Hunts Post 4,659 9.8
The News, Portsmouth 47,451 9.8
Eastern Daily Press 67,054 9.4
Liverpool Echo 456,622 8.1
Ham and High Express 5,913 7.8
Ilford Recorder 5,696 7.4
North Wales Daily Post 81,125 5.1
The Chronicle, Newcastle 213,447 4.9
Cambs Times 3,128 4.8
Bradford Telegraph & Argus 72,459 4.5
Northern Echo 60,697 3.5
Yorkshire Post 32,248 2.6
The Scotsman 97,200 2.4
Teesside Gazette 103,268 1.9
Brent and Kilburn Times 8,235 1.5
Southern Daily Echo 73,600 1.2
Lowestoft Journal 4,425 1.1
Southport Visiter 12,885 0.9
Lancashire Telegraph 51,204 -0.2
Islington Gazette 4,373 -0.6
Shields Gazette 24,492 -1.1
Lancashire Post 32,944 -3.5
Norwich Evening News 14,907 -4.2
Huddersfield Daily Examiner 50,459 -4.4
News Shopper, South London 35,242 -4.5
The Gazette, Blackpool 33,049 -4.6
The Argus, Brighton 50,530 -5.4
Yorkshire Evening Post 71,708 -5.5
Herts Advertiser 5,307 -7
Northampton Chronicle & Echo 28,406 -9.7
Wisbech Standard 2,443 -16.2
Hartlepool Mail 16,910 -19
Bournemouth Echo 81,595 N/A
Bristol Post 93,953 N/A
Cambridge News 42,323 N/A
Cumberland News 874 N/A
Derby Telegraph 71,090 N/A
Dorset Echo 24,289 N/A
Get Reading 44,518 N/A
Get Surrey 52,395 N/A
Grimsby Telegraph 38,408 N/A
Hexham Courant 2,432 N/A
Hull Daily Mail 104,163 N/A
Leicester Mercury 60,760 N/A
News & Star, Carlisle 30,048 N/A
Nottingham Post 92,122 N/A
North West Evening Mail 19,887 N/A
Plymouth Herald 80,255 N/A
South Wales Evening Post 51,222 N/A
South Wales Argus 40,662 N/A
Stoke Sentinel 79,480 N/A
Workington Times & Star 2,953 N/A
Whitehaven News 2,566 N/A
Worcester News 25,403 N/A

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  • February 24, 2017 at 1:27 pm
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    I simply don’t believe that 50-100,000 people visit some of these websites. I don’t have the know-how but I suspect there’s some kind of ‘tweaking’ going on … a kind of modern version of the wonderful day when our paper’s marketing team came up with the stat that ‘on average’ 7 people read each copy. Cloud cuckoo land.

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