Two more county-wide news websites have been launched by a regional publisher following the merger of eight different local newspaper sites.
Trinity Mirror’s Cornwall Live and Lincolnshire Live have been set up in line with the company’s recent trend of creating online brands covering entire counties, rather than individual newspapers’ patches.
Similar rebrands have seen county websites set up for Essex, Gloucestershire, Kent and Somerset.
Cornwall Live is now the online home of the West Briton, Cornish Guardian and Cornishman, while Lincolnshire Live hosts content from Lincolnshire Echo, Sleaford Target, Boston Target, Retford Times and East Lindsey Target.
The rebranded websites feature ‘In Your Area’ tabs, presenting readers with a choice of news from towns and villages, as well as region-wide news, sports, What’s On, traffic information and more from the wider area.
The company says no jobs have been affected by the most recent changes.
David Higgerson, digital publishing director at Trinity Mirror Regionals, said: “Lincolnshire Live and Cornwall Live follow the same model of hyperlocal news on a county-wide platform as the recently launched Essex Live, Kent Live, Gloucestershire Live and Somerset Live.
“This strategy continues to work well, with local readers consuming more news on our platforms, reading for longer when they visit, and returning more often.”