An independent publisher has upped the ante in a county’s newspaper war by launching a new paid-for weekly in “direct competition” with a regional daily.
In June, Newsquest launched countywide free weekly the Oxfordshire Star days after Taylor vowed to take on regional press industry “Goliaths” with the expansion of its Oxfordshire Guardian series to cover Henley-on-Thames.
The launch of the Star was described by Taylor managing director Howard Taylor as a “counter-offensive” aimed at halting the Guardian’s expansion.
Said Howard: “Our debut into the paid market has been prompted by Newsquest’s launch of a free county-wide newspaper the Oxfordshire Star.
“It isn’t causing us any concern at present but we can’t afford to be complacent. We have brought in additional resources and the first issue will be 64 pages.
“The feedback we have had has been extremely encouraging opening up new markets and so we are very excited to have brought our plans to fruition.”
The first edition of The Oxford Paper will be available on 12 August from 600 outlets across Oxfordshire.
Its cover price will be 60p.