An independent publisher has warned rivals not to take their territory “for granted” after it unveiled expansion plans for one of its weekly newspapers.
The new edition will go head-to-head with the paid-for Henley Standard, owned by another independent publisher, the Higgs Group.
Didcot-based Taylor Newspapers also has plans to expand its Observer series, which currently prints editions in Berkshire and Hampshire, to new areas.
The Guardian currently runs to six editions covering patches centred on Abingdon, Didcot, Oxford, Wallingford, Witney and Wantage.
Less than 12 months ago, Taylor launched the Newbury & Thatcham Observer, and the company has earmarked the series for further expansion.
Managing director Howard Taylor said: “There are fewer independents these days and opportunities are all around us.
“We are up against formidable competition in some areas but we don’t shy away from taking on some of the goliaths in the industry, it is what we have become accustomed to.
“We have had our share of tough times in the past and in a way it has been a good thing to have experienced that and it has made the company stronger and more focused as a result.”
In a press release revealing the new plans, the company says “no publishers should take it for granted that they retain ownership of a territory.”
Associate director Julian Richings added: “Having sold against Taylor Newspapers for many years when I was employed by Newsquest Oxfordshire I could see the potential for Oxfordshire Guardian to become a leading newspaper.
“The past two years of restructuring and refocusing our sales floor has led to a marked improvement in performance resulting in significant year on year increases.”