Johnston Press has revealed the names of eight daily and weekly newspapers set for an online makeover by the company.
Now fellow dailies the Sunderland Echo and The Gazette, Blackpool, are set to receive the same upgrades to their sites in the coming weeks.
The move comes after the websites of The Scotsman, the Yorkshire Post, The Star, Sheffield, and Portsmouth daily The News, saw big year-on-year growth in unique users in January 2016 against the same period in 2015 after undergoing revamps late last year.
The redesigns will offer fully responsive, mobile-first platforms to provide users with a better, faster experience, and improved integration of display and native advertising for readers. JP is also introducing new apps for iOS and Android tablets and phones.
Jeff Moriarty, chief digital and product Officer at Johnston Press, said: “As with other publishers, we have seen a large shift of readership to mobile devices, and we are responding to that shift through new products that are faster and more usable on all platforms, and with content that is created with the mobile reader in mind.
“We are also pleased that we have new native apps that form a new, important part of our product mix, for both engaging readers, and providing us with new monetisation opportunities.”