Plans to remove the names of two sister titles from the exterior of their offices have been approved.
As previously reported on HTFP, regional publisher Archant applied to Norwich City Council to remove signs bearing the names of the Eastern Daily Press and Norwich Evening News from its Prospect House building, to be replaced with its own corporate branding.
The proposal, deemed “clumsy” by heritage group The Norwich Society, has now been given the green light by the council’s planning committee.
The company has previously stated it plans to introduce new branding for the EDP and Evening News at other locations in the building.
A statement by Archant on the proposal submitted to the council reads: “Archant recognises and values the input from the Norwich Society and others concerning the visual impact of the changes to signage which have been proposed.
“In fact Archant has throughout the process continued to listen to the inputs from many parts.
“Prospect House was commissioned and built by Eastern Counties Newspapers Ltd, a Norwich-centric, newspaper company. Over a number of years the company has evolved into the nation’s leading independent regional multimedia publisher.
“To reflect this change Eastern Counties Newspapers Ltd changed to Archant, and the proposed changes to signage reflect to ongoing evolution of the building from being a local newspapers office to providing the headquarters building for a nationally recognised organisation.
“The proposed changes to signage reflected a balanced response to these changes which are intended to retain the essential character of the building while reflecting the branding of the multi-media publisher. The colour of the signage is an integral part of Archant’s corporate branding.
“It is also of interest that many people who have viewed the proposed signage have commented positively about the visual impact of the signage.”
Archant has yet to respond to requests for further comment on the council’s decision.