A regional publisher has applied for planning permission to remove the names of two of its flagship daily titles from the exterior of its head office.
Norwich-based publisher Archant is asking for permission to remove the Eastern Daily Press and Norwich Evening News signage at the front and rear of its Prospect House base in the city, to be replaced by new emblems bearing its own corporate branding.
The application is currently under consideration by Norwich City Council, although an objection has been received by someone describing themselves as a member of Archant staff.
If approved, the current gold signage bearing the two titles’ logos, which were put in place 20 years ago and match a large bronze statue commissioned for the building’s opening in 1968, would be replaced by red illuminated signs displaying Archant’s logo.
One journalist who works in the building, but did not want to be named, told HoldtheFrontPage: “A gaudy red sign showing the Archant logo isn’t going to shift newspapers or get people coming to our websites; advertising our products will.
“It might seem minor but the current signs show we are at the heart of the community.
“It’s worrying that there is no one at the top table who seems to understand basic marketing.
“People don’t want to give their stories to Archant – they want to give them to the papers they know and love.”
A consultation on the application, which can be viewed here, runs until 10 December.
A decision is expected in the New Year. Archant has declined to comment on the issue.