New jobs are set to be created and others placed at risk of redundancy in a new Trinity Mirror plan for a “digitally-led” newsroom.
The publisher is planning to roll-out a new project entitled Newsroom 3.1 across its regional operations, with the Newcastle and Teesside centres leading the way.
It is introducing a new editorial structure to support what it calls a “digital first” publishing process, with fresh content created to meet key “digital audience spikes” during the day.
As a result of the changes, 25 new jobs are being created while eight existing roles are being placed at risk of redundancy.
Regional editorial director Neil Benson said the changes would mean journalists’ working days were “no longer built around our print products.”
The plan envisages the creation of new digital roles such as social media editors and advance content writer, while other new roles will include those of Newcastle United editor and Middlesbrough FC editor.
Content created for the papers’ websites will be “edited and packaged” into the print titles by specialist print publishing units supported by title editors.
Darren Thwaites, editor-in-chief Trinity Mirror North East said: “We’re delighted to be leading the way in transforming our business for a successful digital future. The demand for local content is as great as ever and it’s our job to give the audience what they want, when they want it.
“We’ll provide a brilliant service for our rapidly-growing digital audience, while producing great newspapers by editing the best of everything into an entertaining format every day.”
Added Neil: “Digitally, we have made great progress over several years but we now need to accelerate the growth and engagement level of our digital audiences.
“In an era when audiences want access to live-up-to-the-minute information across a variety of platforms, our working day will no longer be built around our print products. The new structure gives us the capability to produce more digital content all day and every day, while still producing brilliant newspapers.”
Trinity Mirror said Newsroom 3.1 will be rolled out across its regional news brands throughout the year.