Trinity Mirror’s plans for the newsroom of the future are starting to take shape as the company advertises 20 new roles.
As reported last month, the company is piloting its new ‘Newsroom 3.1′ initiative at its North East titles based in Newcastle and Teesside.
The project, which will be rolled out across the rest of the group’s titles throughout the year, will see a wholesale overhaul of newsroom structures designed to usher in a new ‘digital first’ approach to publishing.
The first tranche of 20 new roles on offer include that of editor of The Journal, though it has been rebranded Editor (Agenda, Business and Entertainment.)
Brian Aitken announced last month he was standing down as editor of the Newcastle-based daily after nearly 11 years in charge.
The advertisement for the newly-rebranded role states: “As Editor (Agenda, Business and Entertainment), you will be responsible for the areas of content which will make us stand out from our rivals online, leading teams of writers who provide the most in-depth coverage of issues and subjects which will make us turn-to websites on a daily basis.
“Reporting to the Editor-in-chief, you will also be the title editor of The Journal, one of the most famous brands in regional journalism.
“The Journal is one of the great brands in regional journalism, trusted and admired in equal measure by the North East’s most influential people. We need someone who can develop the brand for the digital age while keeping it true to its beliefs.”
Launching the plan last month, Trinity Mirror said that eight existing roles would be placed at risk of redundancy while 25 new roles would be created.
It will mean the end of many traditional newsroom roles with the print titles put together by a small team of specialists from content already published on companion websites.
Many of the new roles have titles unfamiliar to the industry such as Advance Content Writer, Planning Analyst, Agenda Writer (Social Affairs) and Content Curator.
Although TM has given no further details of its plans, the job descriptions for the roles offer some clues about what the ‘newsroom of the future’ may look like.
Advance content writers, for instance, will be responsible for providing in-depth content and local information for the websites.
Planning analysts will be tasked with reviewing audience data on a daily basis, spotting trends and suggesting content improvements, although the job spec states that a content background is “desirable but not essential.”
Print publishing editors will effectively lead the dedicated units responsible for producing the Chronicle, Journal and Sunday Sun and will answer to the title editors.
Some of the roles are non-journalistic, for instance that of content curator which is designed to provide support for digital and print projects by “researching, curating, sourcing, organising, formatting and inputting content packages.”
There is also a role of Newcastle United Editor who will be charged with making chroniclelive.co.uk the “turn-to source for NUFC news around the clock.”
Alongside this there will be an Editor (Football, Fan Engagement and Sports Development) who will “establish the priorities around digital sports content, manage relationships with key contacts and sports organisations, and ensure that great new digital content ideas are being invented and implemented on a daily basis.”
Trinity Mirror has declined to identify the eight roles at risk of redundancy in the new structure as discussions with staff are still ongoing.
Launching the Newsroom 3.1 plan last month, it said the new structure was designed to support a “digital first” publishing process, with fresh content created to meet key “digital audience spikes” during the day.
Regional editorial director Neil Benson previously said the changes would mean journalists’ working days were “no longer built around our print products.”
“The new structure gives us the capability to produce more digital content all day and every day, while still producing brilliant newspapers,” he added.
All 20 new roles are now being advertised on HoldtheFrontPage. The full list of new roles is as follows:
Agenda Writer (Social Affairs)
Print Publishing Editor
Editor (Football, Fan Engagement and Sports Development)
Newcastle United Editor
Advance Content Writer (General)
Editor (Agenda, Business and Entertainment)
Advance Content Writer (Arts and Entertainment)
Print Content Editor
Social Media Writer
Content Curator (Business)