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Axed free newspaper returns as monthly magazine

A free weekly newspaper which was axed by Johnston Press 15 months ago has made a comeback as a monthly magazine.

The last edition of the Chesterfield Advertiser was published in October 2012 when the title ceased publication along with three sister free newspapers in South Yorkshire and Nottinghamshire.

Now the Advertiser been brought back to life by JP as a full-colour A5 monthly magazine, which is focused on adverts and advertising features, but with some news stories as well.

The Advertiser newspaper was published as a sister title to the paid-for Derbyshire Times and its latest circulation before it was axed was 43,669, according to the ABC figures for the first half of 2012.

The new magazine says it is part of the Villager series and has been distributed to homes across the area.

In an introduction to the relaunched title, it told readers: “Here it is…your new-look Chesterfield Advertiser. There is lots going on in this first edition of 2014 and we’re sure there’ll be something to interest everyone.

“Are you ready to hunt out some bargains in the January sales? There are plenty of good deals to be had from county firms as you’ll spot on our pages.

“We are proud to support all our local businesses and hope that you will do that same. There are lots of them out there offering top quality goods and service.

“So we wish everyone all the best for 2014 and don’t forget to look out for your Chesterfield Advertiser every month.”

The newspaper was axed along with the free Mansfield and Ashfield Observer, Worksop Trader and Doncaster Advertiser in October 2012 following a review by Johnston Press, when it said it would focus on the paid-for titles and their websites in the towns.

No editorial jobs were lost as a result of the closures.

3 comments

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  • January 20, 2014 at 12:02 pm
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    “No editorial jobs were lost as a result of the closures”.

    It sounds like: “No animals suffered during the making of this programme.”

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  • January 20, 2014 at 1:36 pm
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    Never mind this. Why haven’t you carried any breathless updates on ‘successes’ at The Cornishman for weeks?

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  • January 20, 2014 at 3:04 pm
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    Looks like ‘No designers were used in the making of this product’.

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