A regional weekly newspaper has been relaunched under its website banner for the first time this week.
The Surrey Mirror’s publication under the ‘SurreyMirror.co.uk’ brand marked the final phase of a campaign to showcase what it calls its new multi-channel approach, designed to provide “local news all day, every day.”
The relaunch puts the paper at the forefront of moves by publisher Local World to more closely integrate its titles’ print and online sites, which has seen the old ‘thisis’ sites replaced by their companion newspaper brands.
SurreyMirror.co.uk already attracts 153,146 unique users per month in addition to an average print sale of 10,491, according to the most recent ABC figures.
Mirror editor Deanne Blaylock says readers across East Surrey will be provided with the best weekly, trusted digest of news, entertainment, property and sport.
“The Mirror is now one campaigning bumper edition in print, online and mobile whose journalists still believe a missing cat is as important as millions of pounds ‘missing’ in a council budget; whose team members champion the needs of the elderly and the disadvantaged as much as they do the winners of the local league cup,” she said.
The paper will continue to report on the same areas of Reigate, Redhill, Horley, Caterham and Oxted although all news will now be contained within a single edition.
“Together, our new website and reinvigorated paper mark a new chapter in our proud heritage of serving our communities,” added Deanne.