A new paid-for weekly to be published on Saturdays is being launched after a regional daily moved to five-day a week publication.
The move by Archant included the creation of a a new Ipswich edition of sister title the East Anglian Daily Times to replace the Star’s Saturday edition and saw nine job losses at the company.
Adam worked for Archant for four years on the advertising team and as a business development executive in Norfolk until leaving last year and starting a new business in graphic design.
The Ipswich Post, which will have a cover price of 20p, will have a print run of 12,000 and will be on sale at newsagents and supermarkets, although free copies will be handed out in the first eight weeks to generate interest.
Adam said the new title aimed to have a minimum of 48 pages each week, 70pc of which would be editorial.
He said: “Myself and a friend decided to do some market research and stopped a lot of people in the street and asked them if there was a new Saturday paper, would they be interested in reading it and the response was really strong.
“Hopefully people will regard it as an addition to the news that is available to them each week. The Post will carry on the news stories of the week.
“It just seems to me that it is something that should be done in Ipswich but a lot of people have said it is very brave because of the current financial situation. I still think that newspapers are important to a lot of people.”
Adam added he had informed Archant about the launch of his new paper and said they had been positive about it and were “quite keen” for the competition.
There are six people on Adam’s team, two of whom are graphic designers and the rest with regional press backgrounds, although none have previously worked for Archant.
Adam also plans to work with University College Suffolk to offer their journalism and photojournalism students the chance of doing freelance work for the title.
For further information, visit the Ipswich Post’s website.