AddThis SmartLayers

Readership boost for newspaper websites

All the leading regional press groups saw an increase in online readership during the first six months of the year, the latest report has shown.

The ABC multi-platform figures, or ABCes, show that daily visitor figures increased across the main regional press networks, with just four websites showing a drop.

The Lancashire Evening Post, Yorkshire Post, Coventry Telegraph and Johnston Press’ jobs site were the only ones to record a fall in visitors

Of the regional press companies, the Kent Messenger group had the biggest increase of 44.5pc year-on-year to 34,577 daily users.

Local World saw its daily visitors rise by 34.2pc to 466,058, while Newsquest’s websites increased their daily browsers by 28.9pc to 643,836.

Johnston Press’ websites saw a 14.8pc rise in daily unique browsers to 643,853 maintaining its lead as the most-visited, while Trinity Mirror’s regional sites had an 8.3pc increase to 582,836.

The Midlands News Association, which publishes the Express & Star and the Shropshire Star, had a rise of 24pc to 87,385.

Among the websites which had a fall in numbers was the Coventry Telegraph with a fall of 7.2pc in daily unique browsers to 22,811.

The Yorkshire Post had a fall in daily users of 6.2pc, the Lancashire Evening Post’s website had a decrease in daily users of 4.1pc, and had the biggest fall of 17pc.

Among the titles to see the biggest increases in visitors was HeraldScotland, which includes The Herald and the Sunday Herald, which saw an increase of 53.2pc to 63,695 daily users.

And the South Wales Evening Post had an increase of 46pc to 24,362.

The full list, with the daily unique browsers followed by the year-on-year percentage increase or decrease, is as follows:

Johnston Press Network 643,853 14.8pc 19,408 7.6pc 19,481 -4.1pc 28,485 0.4pc 119,672 12.9pc 3,067 -24.8pc 20,637 20.6pc 35,449 18.4pc 42,665 15.3pc 20,014 -6.2pc 36,012 -17pc
Kent Online (KM Group) network 34,577 44.5pc
Local World Network (Web) 466,058 34.2pc
Bristol Post (Web) 32,601 26.9pc
Cambridge News (Web) 27,337 21.2pc
Hull Daily Mail (Web) 38,583 18.9pc
Leicester Mercury (Web) 31,977 14.3pc
Nottingham Post (Web) 37,781 30.3pc
South Wales Evening Post (Web) 24,362 46pc
Stoke Sentinel 30,316 20pc
Midland News Association Network 87,385 24pc 66,031 29.1pc 24,083 8.4pc
Newsquest Network 643,836 28.9pc 38,817 27.5pc 19,645 6.7pc 63,695 53.2pc 29,085 17.5pc 18,154 24pc 21,103 30.1pc 34,040 36.1pc 21,864 27.5pc 29,738 28.7pc 28,049 17.1pc 31,157 22.3pc
Trinity Mirror Regional Network 582,836 8.3pc 47,309 19.9pc 41,809 19.2pc 22,811 -7.2pc 17,973 14.6pc 22,694 4.2pc 17,447 N/A 15,819 9.1pc 91,136 29pc 114,555 15.7pc 63,972 16.7pc