Regional publisher Johnston Press held a five-a-side football tournament involving 11 staff teams from across the group.
The event, staged in Leicester, saw teams from Northern Ireland, the North West, Sunderland, Sheffield, Leeds, Peterborough and London take part.
But there they suffered an agonising defeat on penalties to the Digital First team, who won the shootout 2-1 after a goalless draw with Colin Bowden and Jonathan Stead scored the penalties.
The event took place at the Goals Soccer Centre in Leicester where the assistant general manager said it was the best behaved corporate event he had seen.
Colin Bowden, head of digitally led sales, who organised the event with group research manager Graham Russell, said the tournament was the first of what he hopes will be an annual event.
“As you can imagine, competition was pretty fierce between teams. There was absolutely no love lost on the pitch and while Digital were victorious, the Boca Seniors certainly gave them a good run for their money,” he said.
“If there are other publishing groups who fancy an inter-industry tournament Johnston Press would be happy to rise to the challenge,” added Colin.