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Community titles thrive as dailies struggle

Four weekly sister titles to the Belfast Telegraph have seen increased circulation at a time when figures for the flagship title are down by 11.9pc.

The latest ABC figures for regional and local newspapers in Northern Ireland from January to June were published today and show that the four community titles have seen increased circulation figures of between 1.3pc and almost 20pc compared to the same period last year.

According to today’s figures, covering the period January-June 2011, the Belfast Telegraph remains Northern Ireland’s biggest selling daily, with a circulation of 59,319.

But its year-on-year sales decline of 11.9pc- almost identical to the 11.7pc decrease in the last set of figures – stood in contrast to the sales increases enjoyed by its weekly stablemates.

The Community Telegraph East Belfast saw a rise of  5.1pc, there was an increase of 1.3pc for the Community Telegraph North Belfast , and the Community Telegraph North Down & Ards saw figures up by 2.4pc.

However the biggest increase was for the Community Telegraph South Belfast which was up 19.1pc.

Almost all  other weekly titles saw a drop in circulation figures, with Ads For Free seeing the biggest drop, down by -35.8pc to 6,834.

The Sunday Life saw the biggest drop in numbers for daily and Sunday titles with a 14.1pc dip.

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