Iliffe Media is making a return to the local newspaper market with a new weekly title headed by a former regional daily editor.
The Cambridge Independent will launch tomorrow, promising a “fresh look at life” in the university city and its environs.
The moves comes as the News launches a new ‘Celebrate Cambridge’ campaign to promote the city in the wake of the Brexit vote, which 74pc of its residents opposed.
When LW was subsequently sold to Trinity Mirror, a clause was inserted in the deal which would have seen the News and associated titles sold on to Iliffe for £15.8m.
But in February, TM announced it had decided to keep the News and instead pay a £2m break fee to Iliffe.
Weeks later, Paul left the News without a new job to go to after seven years in the editor’s chair.
Announcing the launch of the new title, Iliffe Media chairman Edward Iliffe admitted that the newspaper industry continued to face challenging trading conditions.
“The structural changes and challenges for the traditional newspaper industry are well documented. But we strongly believe there is a demand for quality journalism, useful information and entertaining content published across multiple formats to local communities,” he said.
The publisher said the new paid-for title, which will have a staff of eight, would be “intelligent, distinctive and relevant” and “will aim to provide the community with a fresh look at life in this fantastic area of the country.”
It will also contain a substantial Homes section, with property-focused editorial and advertising, supplemented on Thursdays by a standalone free property newspaper, Cambridge Homes.
The initial print run for the Independent will be 18-20,000, with 15,000 copies of Cambridge Independent Homes distributed as a free pick-up each Thursday.
Readers who take out an annual subscription to the new title will be offered free membership of the Gourmet Society, worth £69.95, as well as a package of other benefits.
The Iliffe family has owmed, published and printed newspapers since the mid-1800s and has published in Cambridge since 1922.
The newspaper, which will run to 112 pages, will be printed in Cambridge at Iliffe Print, which still prints the News under contract.