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Newspaper launches post-Brexit campaign to celebrate patch

A regional daily has launched a new campaign to help promote its city in the wake of the Brexit vote.

The Cambridge News has launched its ‘Celebrate Cambridge’ campaign to promote and celebrate the city’s success and its future in the wake of the vote to leave the EU.

Cambridge voted overwhelming to remain in the European Union with almost 74pc of the city’s electorate backing Remain.

The campaign was launched on today’s front page, pictured below, and will initially focus on four key themes – transport, jobs, homes, and why Cambridge is a great place to live.


Its launch piece reads: “The city is without doubt the big success story of the UK economy, and is sure to lead the way in the post-Brexit world.

“The vote to leave the EU flew in the face of the general consensus within the city, which voted overwhelmingly to remain, but the resilience of residents and the innovative-thinking of business leaders means the challenges will be faced head on, and, inevitably, overcome.

“As the city’s cheerleader for 128 years, we are in the unique and privileged position to take stock of everything it has to offer and look ahead to a golden future.”

David Bartlett, editor-in-chief of the Cambridge News, said: “You think of Cambridge and you think of university quads, punting, and cycling, but you also think of innovation, and a sense of community. That’s what we want to explore and showcase with Celebrate Cambridge.

“There are so many exciting options for the future, and so many unique and interesting people in the city. We are better placed than anybody to succeed.”

Managing director Richard Duxbury added: “The News has been championing Cambridge for well over a century, and has charted every facet of its remarkable rise as a global capital of business. Celebrate Cambridge is another opportunity to bang the drum, and a chance to look ahead to a golden future.”