AddThis SmartLayers

City title’s bid to visit 365 different areas of patch proves seven-figure hit

Sam OrmistonA city news website’s bid to visit 365 different neighbourhoods in a year has racked up more than two million page views at the halfway stage.

MyLondon vowed at the start of 2023 to get its reporters to visit hundreds of different areas to ensure that “every corner of the city is well-represented”.

After six months of the London365 project, publisher Reach plc has now revealed stories published on a channel dedicated to the project have racked up 2,036,300 page views in total.

On average, each individual story has received 11,376 views.

MyLondon acting head of content Sam Ormiston, pictured, said: As we reach halfway through the year, the project has reached a total of more than two million page views.

“This is down to every reporter who has gone out on visits and pitched ideas, and every editor who has helped come up with brilliant headlines and helped with scheduling, and of course our brilliant photographer Facundo Arrizabalaga – with brilliant pictures to make the homepage look incredible.

“We are now at the halfway stage and it’s clear our readers are really buying into London 365 and it’s something we’re all very proud of.”

Acting editor Chris Ballinger added: “We’ve already visited more than 180 neighbourhoods in every corner of London and found some absolutely brilliant stories from a woman who loves living in Forest Hill so much she’s had the initials FH tattooed on her body to the neighbourhood called ‘prison capital’ where inmates get free pizza from the local Domino’s when released.

“This project is helping us find out what’s great about different parts of the city and also what needs to be done to make life better for people living there.

“Our reporters are making valuable new contacts and with many of these articles, simply by visiting the neighbourhoods we’ve come across other really strong stories when chatting to people who we meet there.

“From the feature we did on the owner of a Trinidadian roti shop in Stoke Newington attracting regular customers from as far as Luton we met while visiting the neighbourhood after it was rated one of the coolest places to live in London, to discovering the popular fish and chips shop loved by Jamie Oliver in Ladbroke Grove while in the area speaking to people about how different it is compared to when Notting Hill Carnival is held.”