An industry boss will  call for a “reset” to the way journalism is perceived by the public in an article set to be printed in local newspapers across the country next week.

The piece will be published from News Media Association chairman David Dinsmore to mark the Journalism Matters campaign, formerly known as Local Newspaper Week, which takes place between 13 and 19 May.

David, pictured, will highlight examples of the benefits of journalism to society such as the campaigns showcased for the Making a Difference award, which will be decided by a public vote during the week.

But, he will add, these benefits are threatened by instances of physical violence and imprisonment of journalists across the globe, citing the example of the murder of journalist Lyra McKee in Northern Ireland as a “chilling” example of the dangers faced by reporters.

Said David: “This year, the industry has come together to launch Journalism Matters – a new campaign designed to highlight the importance of journalism to our democratic society.

“I hope this initiative will trigger a much-needed reset in the way journalists and journalism are viewed.”

The piece will be made available for NMA national and local members to run in their titles during the week of Journalism Matters.

A guide for newspapers on how to take part is available on the Journalism Matters website.