A coastal weekly has recorded the biggest increase in online readership, according to today’s ABC figures.
The North Norfolk News experienced an increase of 72pc in the number of daily unique average browsers to visit its site, when comparing its year-end figures for 2017 and 2018, according to statistics released today.
Of regional publishers to provide figures on their titles’ digital performance, JPIMedia achieved eight of the top 10 rankings for audience growth.
The News’s sister daily the Norwich Evening News completed the 10.
More than 20 titles experienced a decline in daily average unique browsers over the period under review.
The full list of audience figures for individual newspaper online platforms is as follows:
| Title | Daily average UB | Yoy % Change |
| North Norfolk News | 5,892 | 72% |
| Belfast News Letter | 37,498 | 45% |
| The News, Portsmouth | 77,717 | 40% |
| Northants Telegraph | 19,861 | 29% |
| Lancashire Post | 49,325 | 27% |
| The Scotsman | 147,581 | 27% |
| Northampton Chronicle & Echo | 32,206 | 24% |
| Yorkshire Post | 63,158 | 24% |
| Edinburgh Evening News | 103,538 | 23% |
| Norwich Evening News | 22,988 | 23% |
| East Anglian Daily Times | 46,103 | 22% |
| Milton Keynes Citizen | 9,599 | 22% |
| Worcester News | 35,378 | 22% |
| Romford Recorder | 11,205 | 16% |
| Yorkshire Evening Post | 120,062 | 16% |
| Peterborough Telegraph | 34,136 | 13% |
| Eastbourne Herald | 13,097 | 12% |
| Great Yarmouth Mercury | 14,247 | 12% |
| Sunderland Echo | 60,701 | 12% |
| The Star, Sheffield | 111,906 | 11% |
| Carlisle News & Star | 35,889 | 11% |
| Cambs Times | 4,324 | 7% |
| News Shopper | 36,370 | 7% |
| Eastern Daily Press | 100,308 | 6% |
| Lowestoft Journal | 7,785 | 6% |
| Oxford Mail | 45,611 | 6% |
| Lancashire Telegraph | 55,911 | 4% |
| Docklands & East London Advertiser | 4,423 | 3% |
| Ilford Recorder | 8,818 | 2% |
| Ipswich Star | 34,139 | 2% |
| The Herts Advertiser | 7,327 | 2% |
| The Press, York | 49,826 | 2% |
| Welwyn Hatfield Times | 9,581 | 0% |
| Wisbech Standard | 2,708 | -1% |
| Derbyshire Times | 20,633 | -2% |
| The Argus, Brighton | 56,256 | -2% |
| Dorset Echo | 24,080 | -3% |
| Northern Echo | 58,592 | -3% |
| The Comet | 13,872 | -4% |
| South Wales Argus | 40,061 | -5% |
| The Mail, Barrow | 22,059 | -6% |
| Hunts Post | 5,084 | -7% |
| Newham Recorder | 7,455 | -7% |
| Bournemouth Echo | 73,835 | -9% |
| Bradford Telegraph & Argus | 65,622 | -9% |
| Swindon Advertiser | 35,398 | -10% |
| Islington Gazette | 5,300 | -13% |
| Southern Daily Echo | 68,713 | -15% |
| Ham & High Express | 5,338 | -16% |
| Bolton News | 49,301 | -16% |
| Hackney Gazette | 4,784 | -18% |
| The Herald, Glasgow | 66,428 | -18% |
| Glasgow Evening Times | 62,627 | -21% |
| The Reporter | 1,133 | -23% |
| Barking & Dagenham Post | 5,996 | -25% |
| Brent and Kilburn Times | 3,785 | -28% |
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all very nice. any figures on digital advertising income in hard cash terms? thought not.
Remember every click condemns a newspaper to an early grave.
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I see this chart as more of an indication of how good these titles are at giving their content away as opposed to selling actual copies of the newspaper itself.
Take the North Norfolk News for example,highlighted here as a digital site which has increased non paying/ free to access web traffic by 72% yoy yet which is showing another huge paid for copy sale loss of -9% down to less than 4,000 copies,likewise the awful Norwich evening News down another -15% to 6,300 copies but seeing 23% more people taking the content for free,
No doubt there’ll be much back slapping at this success of giving the goods away for free whilst ignoring the almost complete collapse of the core products.
If that’s the case then best close the NNN and EN papers,as there’s so little to lose,and put all their efforts into giving even more away via the web sites.
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