A weekly newspaper’s office is due to close with staff set to be based “in the field” or at home as a result.
Reach says the Journal, which was founded in 1810 and is described as the “oldest newspaper in Wales”, will retain a “dedicated weekly town centre presence”.
The company has denied an earlier report that journalists will be based at its Swansea office, 27 miles away, instead.
Six Carmarthen Journal staff currently work out of King Street.
The company says its decision to go officeless in the town follows a similar move in Llanelli last year, which has “demonstrated the effectiveness of such an approach”.
A Reach spokesman said: “After a review of our office buildings in Carmarthenshire, we have decided not to renew the lease on our current premises in Carmarthen. This decision has been taken following a review of both customer footfall at our King Street office, and the closure of our Llanelli base last year.
“The new working arrangements in the Llanelli area, where our local reporters are equipped with kit – laptops and iPhones – which allows them to access all our editorial systems from the field, has proved successful.
“Our commitment to Carmarthen will not be affected by this change, and we plan to retain our presence through a dedicated weekly town centre presence, where customers and readers can access our teams for help and advice.
“A similar set-up in Llanelli town centre has already demonstrated the effectiveness of such an approach, which allows our reporters to cover the patch from within the community, using the tools of the modern multimedia publishing world, ensuring they are close to the people and the stories that matter.”