A weekly newspaper series has relaunched with new mastheads and a new pricing model.
The new-look Advertiser series – which has three editions covering Durham, Consett & Stanley and Chester-le-Street – hit the streets for the first time on Friday.
Publisher Newsquest says the relaunched papers now offer more local news, nostalgia and features.
The series has been relaunched on a part-free, part-paid basis with a cover price of 30p.
In the initial phase 25,000 copies are being home delivered, 5,000 are being made available for sale in newsagents and complimentary copies are available at strategic pick-up points across its circulation area.
Editor Andy Richardson, who also edits the Northern Echo, said: “I was born and raised in north Durham so I know that people in this area regard it as their weekly source of community news and advertising. I’m delighted they can now enjoy a bigger and better product than ever before.
“Through our Community Focus platform we’re encouraging readers to send us their stories and pictures for publication.
“This is very much a newspaper written by local people for local people and I’ve been delighted by the reaction so far.”
The 56-page Advertiser includes an eight-page property pull-out, as well as a bumper community news section, features on local history, readers’ photographs, sport and a what’s on guide to local events.