A weekly newspaper series has relaunched with new mastheads and a new pricing model.
The new-look Advertiser series – which has three editions covering Durham, Consett & Stanley and Chester-le-Street – hit the streets for the first time on Friday.
Publisher Newsquest says the relaunched papers now offer more local news, nostalgia and features.
The series has been relaunched on a part-free, part-paid basis with a cover price of 30p.
In the initial phase 25,000 copies are being home delivered, 5,000 are being made available for sale in newsagents and complimentary copies are available at strategic pick-up points across its circulation area.
Editor Andy Richardson, who also edits the Northern Echo, said: “I was born and raised in north Durham so I know that people in this area regard it as their weekly source of community news and advertising. I’m delighted they can now enjoy a bigger and better product than ever before.
“Through our Community Focus platform we’re encouraging readers to send us their stories and pictures for publication.
“This is very much a newspaper written by local people for local people and I’ve been delighted by the reaction so far.”
The 56-page Advertiser includes an eight-page property pull-out, as well as a bumper community news section, features on local history, readers’ photographs, sport and a what’s on guide to local events.
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“ we’re encouraging readers to send us their stories and pictures for publication….very much a newspaper written by local people for local people”
So, get the public to supply all the content, cut out the junior journo paid to trawl Facebook and twitter rattling off pleading ‘ got a story?’ pieces and then hope the public are mug enough to hand over their money to buy it?
Bit like opening a restaurant and asking people to bring their own ingredients in, supply their own wine ,get them to cook the food into a meal, serve themselves then ask them to pay if they want to eat it.
No wonder the editor is “delighted by the reaction so far.”
Don’t like the food/content? Not my fault you supplied it!
DIY local papers with no need for journalists and
the last word in reader generated content, the final nail in the coffin of what credibility once remained
Ps
To help save a bit more cost, is there any member of the local public fancy being its editor?
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Front page is a mess. Better luck next time.
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“a newspaper written by local people for local people”
How very Royston Vasey……..
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