A weekly newspaper has celebrated the first anniversary of its campaign aimed at “building a stronger community” in a seaside town it serves.
The North Norfolk News launched its ‘Enjoy Cromer More’ bid in October last year with the aim of promoting the resort to readers.
The campaign has seen the News launch an ‘Enjoy Cromer More’ club which allowed card-carrying members to enjoy special offers and discounts at participating shops and businesses, while it has also run pages dedicated to showcasing the best of the town each week.
The launch of a dedicated community news website and Facebook group for Cromer have further former part of the campaign.
In a piece marking the anniversary, editor Adam Lazzari said: “Enjoy Cromer More has always been about building a stronger community.
“We’ve done that by renewing our focus on local journalism, covering the news and events that really matter to Cromer residents and everyone who has a special place in their heart for this wonderful town, no matter where they come from.
“And we’ve done it through providing forums for people to share their own news, opinions, photos, videos, and anything else they want to that’s connected with the Gem of the North Norfolk Coast.
“We’d like to say thank you to everyone who has contributed in any way to the project over the past 12 months, and we hope you will continue to get involved in the vibrant community this project has helped to build.”
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Club members will certainly have to share pictures if the reports of more staff photographers leaving Archant are true.
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If “Enjoy Cromer More has always been about building a stronger community” it’s a shame hardly anyone buys the North Norfolk News any longer,perhaps it’s the reliance on reader supplied copy which passes itself off as ‘local journalism’ which has turned people off.
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People don’t buy local papers to read other people’s news or to see their out of focus and blurred iPhone photos, they buy a paper to read professionally written, professionally photographed journalism and comment about the areas they live in, this is why the sales of weeklies such as the North Norfolk are at all time lows and falling further.
Time for these newly installed ‘editiors’ to make a stand and give the areas they purport to serve,proper campaigning journalism and unique and up to date news and views, not the warned up, recycled garbage passing as content these days.
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