A university is set to launch new combined degree in journalism and public relations.
The University of Salford has announced the launch of its new BA (Hons) journalism with public relations, promising to produce graduates “who are skilled in a wide range of areas”.
The course will be based at the university’s MediaCityUK campus, and will begin next month.
It is being launched alongside a new MA public relations and digital communication programme.
Paul Broster, director of journalism, politics and contemporary history at the University of Salford, said: “The nature of journalism has changed, with those starting in the profession expected to have a wide range of digital skills alongside the ability to write well, find stories and interview.
“Our journalism programmes have always included a public relations module, but this has become increasingly popular over the years.
“Many of our journalism graduates now go on to work in public relations while there is also a huge amount of opportunities helping large organisations raise their profile by creating powerful digital content.”
The courses will be led by lecturer Sara Eyre, a former press officer for Coronation Street, and by award-winning journalist Debbie Manley – who has also worked as a publicist for events including the Greater Manchester Fringe and the Manchester Comedy Festival.
They will be joined on the teaching team by Michelle Eagleton, a graduate from the university’s journalism programme who has since worked as a publicist for organisations including BBC Sport, as well as broadcasting for BBC Radio Manchester.
Paul added: “Both of these courses will provide students with real world experience and the tools they need to work in today’s journalism, public relations and communications industries.”