The UK’s biggest regional publisher originally announced the name change proposal in March, saying its present name “no longer reflects” the business.”
Yesterday the move was approved by shareholders with 99.87pc voting in favour and just 0.13pc opposing the change.
The move was confirmed in a regulatory news announcement issued by the company yesterday afternoon entitled ‘Results of Annual General Meeting.’
It said: “Further to shareholder approval at the Annual General Meeting of the company held earlier today, the company is pleased to announce that its change of name from Trinity Mirror plc to Reach plc is expected to be registered with Companies House today.
“Trading in the company’s shares will commence under the new TIDM code RCH with effect from 8 May 2018.”
The change has already been filed with Companies House which now lists Reach plc as the company’s name.
Trinity Mirror, Trinity International Holdings and Liverpool Daily Post and Echo are listed as its previous names.
In a statement issued in March, the company said: “Trinity Mirror has evolved significantly since it was formed in September 1999 following the merger of Trinity plc and Mirror Group plc, particularly since the acquisition of publishing assets from Northern & Shell and Local World.
“As such, the name no longer accurately reflects the Company.”
Chief executive Simon Fox, pictured, said at the time: “Through our content we reach millions of people every day. Our reach extends across multiple platforms in both print and digital and across the cities and communities that we serve.
“We think this is a name which better reflects what we do and what our ambitions are.”