Newspaper publisher Trinity Mirror has now officially changed its name to Reach plc after shareholders approved the move at yesterday’s annual general meeting of the company.
The UK’s biggest regional publisher originally announced the name change proposal in March, saying its present name “no longer reflects” the business.”
Yesterday the move was approved by shareholders with 99.87pc voting in favour and just 0.13pc opposing the change.
The move was confirmed in a regulatory news announcement issued by the company yesterday afternoon entitled ‘Results of Annual General Meeting.’
It said: “Further to shareholder approval at the Annual General Meeting of the company held earlier today, the company is pleased to announce that its change of name from Trinity Mirror plc to Reach plc is expected to be registered with Companies House today.
“Trading in the company’s shares will commence under the new TIDM code RCH with effect from 8 May 2018.”
The change has already been filed with Companies House which now lists Reach plc as the company’s name.
Trinity Mirror, Trinity International Holdings and Liverpool Daily Post and Echo are listed as its previous names.
In a statement issued in March, the company said: “Trinity Mirror has evolved significantly since it was formed in September 1999 following the merger of Trinity plc and Mirror Group plc, particularly since the acquisition of publishing assets from Northern & Shell and Local World.
“As such, the name no longer accurately reflects the Company.”
Chief executive Simon Fox, pictured, said at the time: “Through our content we reach millions of people every day. Our reach extends across multiple platforms in both print and digital and across the cities and communities that we serve.
“We think this is a name which better reflects what we do and what our ambitions are.”
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Awesome. In a time of mass redundancies I am so glad that they’ve likely spent the equivalent of scores of journalists yearly pay on coming up with this monumental change. I’m sure it’ll make a huge difference to the fortunes of a business that is still continually sliding in to a shadow of what it once was. Know doubt the general community will now flock to they’re sites to spend a few minutes watching pages bounce around while being entertained by pop ups. I look forward to seeing the positivity of this name change in the coming years quarterly figures. I’m sure it’ll be staggering. Well done.
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Reach? It that when you over-stretch to grasp something?
Still, not just content with the doomed liner’s deckchair re-arranger job the new position of t*rd polishing has been added too.
I can hear the shareholders laughing all the way to their dividends.
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Presumably, having just gone through the exercise in alienation of changing staff email addresses to @trinitymirror.com (thus removing the key local connection of a placename), they will now repeat the process and switch to @reach.com. Priceless! Or just senseless?
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Grrreat….soooper
Now have S Club 7 earworm rattling round my head :-0
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When Royal Mail rebranded as Consignia it was a huge success. I see Reach enjoying the same popularity.
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Is there so little for those at board level to get on with day-to-day that the best they can find to do is come up with a name change? And, frankly, it sounds as if they completed that particular pointless task in a half a morning.
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A valid speculation, @oldgit47, but sadly ‘reach.com’ has already been snapped up by Reach Networks Hong Kong Ltd, ‘a provider of international bandwidth services and an operator of submarine cable systems and satellite facilities in Asia’, always assuming this isn’t also one of TM’s ever-diversifying portfolio of businesses. Clearly ‘Reach’ is a good choice for TM, however, since it’s already proved its popularity with numerous other companies all over the world; Companies House, for example, lists 870 UK-registered businesses alone whose names start with that word
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Reach for the sick bucket.
How much did this twaddle cost? Did they call in consultants? How much stationery are they ditching.
Not that it matters. Just throw some more journos on the scrapheap and call it synergy or rationalisation or some other claptrap… and it pays for itself!
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I, for one, cannot wait for the Reach launch party with S Club 7.
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