Ten thousand new potential bone marrow donors have now been recruited thanks to a campaign launched in memory of a regional daily journalist who died aged 27.

Huddersfield Daily Examiner journalist Adrian Sudbury, left, died in August 2008 after a high-profile fight with leukaemia chronicled in his award-winning Baldy’s Blog.

Before his death, he began a major awareness-raising campaign about bone marrow donation, after a transplant he had was rejected by his body.

Since then, Adrian’s parents Keith and Kay have toured schools in a bid to recruit more people to sign up to the Anthony Nolan Trust register, and the milestone figure of 10,000 potential donors has been reached.

The programme aims to debunk some of the myths about bone marrow donation, and following the presentation, young people can join the register simply by giving a saliva sample.

Rebecca Pritchard, head of register development for Anthony Nolan, said: “Adrian Sudbury’s story is incredibly inspirational and Anthony Nolan are extremely proud to work with The Adrian Sudbury Schools Education Trust, to educate and recruit more young people to the Anthony Nolan stem cell register.

“Congratulations to Keith and Kay Sudbury and the rest of the team for reaching this milestone, every single young person who signs up to the stem cell register has the potential to save the life of someone with blood cancer.”

Earlier this year, prior to his death from cancer aged 25, Newark Advertiser journalist Warwick Lane launched his own bid to raise awareness of the register in a campaign entitled #WarwicksWarriors.