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Deal gives regional publishers access to video from 15 top football clubs

Regional newspaper publishers will get access to more than 18,000 videos from football clubs across the UK and the world as part of a new Press Association deal.

PA, the national news agency for the UK and Ireland, has announced a partnership with digital football business Dugout which will enable the former to distribute exclusive video content from the latter.

Dugout is a content platform and publisher jointly owned by some of Europe’s biggest clubs – including Arsenal, Chelsea, Barcelona, Bayern Munich, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.

More than 70 other international clubs are also involved, as well as leagues and federations which all share video content via the platform.


Other UK clubs and organisations involved include Crystal Palace, Everton, Fulham, Heart of Midlothian, Southampton, Stoke City, Sunderland, Swansea City, Tottenham Hotspur, West Bromwich Albion, West Ham United, the Scottish Professional Football League and the Football Association of Wales.

The new content stream will be part of the news agency’s ‘PA Ready’ service – a feed of multimedia articles, galleries, social-led quizzes and more, curated and updated throughout the day.

Ashley Broadley, sports editor at PA, said: “This stream of high-quality content from Dugout adds real value to our customer offering, enabling publishers to add more videos and boost engagement with their own audiences – at no extra cost.”

Elliot Richardson, founder and chairman of Dugout, added: “We are delighted to be partnering with PA to distribute our unique content to audiences in the UK, Ireland and beyond.

“PA has an industry-leading reputation for innovation as well as comprehensive and objective football coverage, and therefore represents a strong editorial fit for Dugout and its partners.

“We are thrilled that our exclusive content, sourced from more than 80 football clubs, leagues and federations around the world, will be reaching new audiences by appearing on the websites and other digital channels of PA’s ever-growing customer base.”

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  • October 12, 2018 at 10:16 am

    (In the style of Barry Davies):
    Very interesting!

    I know an ex-JP member of staff who works here and I think more and more these content suppliers are going to become the norm.
    Whether that is good news or bad for traditional media outlets, remains to be seen.

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