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‘People have had enough of clickbait': Editor hails weekly’s first-year success

What’s the best way to mark your newspaper’s first anniversary? For Paul Winspear, editor of the Bishop’s Stortford Independent, the answer is simple – invite your readers in for “a bit of cake and a paper cup of Prosecco.”

It seems an appropriate celebration for a man keen to stress the importance a town centre office to which readers are welcomed has had for his paper’s success.

And it’s not just any office either. The Independent is based at the former home of the Herts & Essex Observer – the then-Trinity Mirror title from which both he and his news editor Sinead Corr were made redundant in 2016.

This week the Iliffe-owned Independent marks a year in print, and Paul is keen to credit the company’s commitment to opening and reopening town centre offices for its early success.

From left: Bishop's Stortford Independent reporter Cat Barkley, editor Paul Winspear and news editor Sinead Corr

From left: Bishop’s Stortford Independent reporter Cat Barkley, editor Paul Winspear and news editor Sinead Corr

“A huge debt is owed to the fact that [Iliffe Media chief executive] Edward Iliffe believes in the value of printed products as long as they are relevant to their readership and have premises at the heart of their community”, Paul tells HTFP.

“We’re not ignoring the website, but we want people to buy the paper.”

The Independent is selling 3,000 copies on average a week and, according to Paul, is on course to turn a profit a year earlier than expected.

But he concedes an online strategy has played a part in the paper’s rise. August brought the title’s record month for web hits, with September expected to break it, while 5,000 people like its Facebook page.

Its best performing online story, about a van driver approaching an 11-year-old boy, came as a result of a tip from a woman who had visited the Independent’s office on an unrelated matter.

“It’s a great irony that having a town centre shop yielded our best story online,” he says.

“We’re still feeling the love of the community who embraced us before we launched. There was a mass outpouring of goodwill and we thought the bubble would’ve burst by now, but it hasn’t and people are still being nice about us.

“The town has embraced us and really supports us in what we’re trying to do. It’s nothing new, we’ve just gone back to basics. We’re a local newspaper, it’s quite a classy looking product that’s just full of relevant content.

“People really appreciate being treated like adults. I think they’ve kind of had enough of clickbait really.”

Priding his team on being able to tell people “something they don’t already know”, he adds: “It’s been a real eye-opener because the overarching message from the industry was web-first, and we still do adhere to that ethos when we feel that the story is right, but the vast majority of content appears in print for the first time.”

The Independent has three full-time editorial staff – Paul, Sinead and reporter Cat Barkley.

Freelance journalists Michael Vaughton and Eleanor Scotchbrook cover sport and business respectively, while editorial assistant David James and freelance photographer Vikki Lince complete the team.

But they aren’t just reporting on the Hertfordshire town, with Sinead sitting on its Business Improvement District steering group.

Paul quotes his long-time colleague as saying: “We are participants, not observers, in this town.”

Paul admits his world was turned “upside down” two years ago, undergoing changes in his personal life as well as being made redundant by Trinity Mirror after 10 years in charge of the Observer.

He then worked on the Cambridge Independent, another new Iliffe title, while toiling behind the scenes on the Bishop’s Stortford launch.

Now things have come full circle in a little over 24 months – with Paul editing a weekly newspaper in the same town, from the same office and with the same news editor. But has anything changed?

“I’ve just swapped places with the photocopier”, he concludes.


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  • October 2, 2018 at 10:59 am

    Glad the paper is doing well but a poor photograph used to illustrate the story.

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  • October 2, 2018 at 11:36 am

    A town centre office,priority given to the newspaper,a strategy of ckickbait avoidance, healthy,growing copy sales numbers, celebrating by inviting readers in ( not hospitality to the same old friends in business) and news leads from the public via faced to face contact, the lumbering bigger groups who can no longer monetise their printed out put, let alone their digital sites, ought to learn a lesson.
    Well done everyone at The Independent, here’s to another great year ahead!

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  • October 2, 2018 at 12:27 pm

    Showing the likes of JP, Reach, NQ how it is done. Agree the pic is a bit dull though.

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  • October 3, 2018 at 3:48 pm

    Maybe dull @paperboy but the story does tell a good story.

    Here is a newspaper with a shop window—how often do you see that these days?

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  • October 3, 2018 at 4:45 pm

    Move ’em out and away from the building and more than a tad of fill-in would help. Quite a large tad. Just saying’………….. 😉

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  • October 4, 2018 at 8:36 am

    Perhaps the picture should have been cropped tighter on the subject matter, HTFP… obviously taken by a passer-by with an iPhone who thought getting the shop frontage was important.
    However, this all misses the point – the Stortford Independent was 1 this week while Iliffe sister paper, the Cambridge Independent, was 2 last month – yet there was little fuss over its first or second birthdays. Why? Is it not doing as well? Is the editor not as publicity-conscious?
    I fail to see how it can be doing badly against such fading opposition as the Cambridge News, which on the subject of photographs, had one in upside down last week – and not a small one either.

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  • October 4, 2018 at 10:19 am

    Richard Weston. Sorry, but good pictures with impact ARE important. This dismal effort downgraded a good news story. I bet that one was not taken by a professional photographer.

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  • October 4, 2018 at 10:54 am

    I flicked through a copy the other week and I don’t see how it can be profitable. One page of classifieds, very few adverts, a reasonable cover price, a staff picture on the website showing 10 people, plus office costs, and printing (assuming paying market rate) of say 4,000 copies at 64 pages each to allow for freebies and waste. Would suggest it’s also much more successful than the Cambridge Independent, which is something interesting for HTFP to explore.

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