The Yorkshire Post has topped the charts for online growth in the past year, today’s ABC figures have revealed.
The Leeds-based Post recorded the best year-on-year change in terms of daily average unique browsers visiting its website, with a figure of 58,654 representing an increase of 43pc compared to its June 2017 recording.
The Johnston Press-based daily’s next closest rival from titles submitting figures was the Norwich-based Eastern Daily Press, with 104,896 unique browsers per day representing a 16pc rise.
Regional publishers submitting figures were JP and Archant, as well as Newsquest and its now-subsidiary the CN Group. Reach plc, the biggest regional publisher, did not submit figures.
The Scotsman recorded the highest number of unique browsers overall, with an average of 138,733 readers visiting the Edinburgh-based title’s site each day.
Overall figures were submitted for all Newsquest titles, with a total of 1,618,796 daily average UB representing a 3pc decrease on the June 2017 figure, and all JP titles, with 1,368,212 representing a 2pc increase.
Mark Thompson, JP’s head of audience for Northern England, said: “We have seen our strategy of investing in and growing our biggest brands yielding positive results in the most recent ABC figures. The focus is to provide trusted, quality, local content that encourages people to return time after time and rely on the title to keep them informed about the place in which they live.
“With this focus on engagement, the outlook for the second half of 2018, whilst still challenging, is an improving one as we work ever more closely with Google, continue to widen our traffic sources and look for greater transparency from Facebook on algorithm changes and future adjustments.”
The full list of audience figures for individual newspaper online platforms is as follows:
|Title||Daily ave UB||YoY % change|
|Eastern Daily Press||104,896||16|
|East Anglian Daily Times||44,231||13|
|News Shopper, South London||40,592||12|
|Edinburgh Evening News||95,158||9|
|The News, Portsmouth||61,539||5|
|Workington Times & Star||5,188||1|
|Belfast News Letter||30,495||0|
|Northampton Chronicle & Echo||32,025||0|
|Yorkshire Evening Post||107,064||0|
|South Wales Argus||46,261||-2|
|Norwich Evening News||18,653||-3|
|The Argus, Brighton||54,596||-3|
|News & Star, Carlisle||32,687||-4|
|The Mail, Barrow-in-Furness||21,514||-4|
|The Star, Sheffield||101,700||-6|
|Southern Daily Echo||75,956||-9|
|The Press, York||49,651||-11|
|Bradford Telegraph & Argus||66,765||-11|
|The Herald, Glasgow||78,916||-15|
|Glasgow Evening Times||73,253||-19|
|Milton Keynes Citizen||11,164||N/A|