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Second weekly relaunches under regional daily’s banner

A weekly newspaper has relaunched under the banner of its daily sister title, following on from a similar move last month.

The South Coast Leader has become the Lewes and South Coast Argus as part of a strategy by Newsquest to bring its Sussex-based Leader titles into line with the branding of Brighton-based daily The Argus.

As HTFP reported last month, the Mid Sussex Leader was replaced by the Mid Sussex Argus while the Brighton & Hove Leader has ceased publication.

The free Lewes & South Coast edition also covers towns including Seaford, Newhaven and Peacehaven, and is available at more than 70 outlets across the area.

Lewes Argus

Tony Portelli, managing director of Newsquest Sussex, said: “Following the successful launch of the Mid Sussex Argus in January, which has captured the attention of both readers and advertisers, I am delighted that we have launched the Lewes and South Coast Argus this week.

“This new title follows our ongoing strategy of placing the iconic Argus brand and design at the heart of our publishing strategy.

“Combined with our incredible online audience, both new Argus titles offer incredible penetration of their respective markets.

“The Lewes and South Coast Argus is a credit to our talented and industrious editorial and commercial teams.”

Newsquest says the savings made from the Brighton & Hove Leader’s closure will be re-invested into the Thursday edition of The Argus, which now covers a wider area of the Sussex coast as far as Worthing.